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Google Chrome is the most popular way to browse the web on desktops and mobile phones, with a combination of features that make it a reliable, though sometimes resource-intensive, application. However, Google's recent moves will ruin the Chrome experience for many users, and we almost missed them.
A few months ago, Google announced a proposal to change the way Chrome extensions work, which would prevent the current ad blockers from working. Users have been the subject of many negative reactions to Google, but this has not deterred the company from moving forward with these projects.
A few days ago, Google responded to some critics (via 9to5Google) in regards to Manifesto V3 changes, explaining what will change in the future. The company has confirmed that Chrome's ad blocking features will no longer be available to traditional Chrome users. Chrome will still block content if you are a paid Chrome business user.
A Google spokesman said 9to5Google that "Chrome supports the use and development of ad blockers", adding that Google "actively collaborates with the developer community to gain information and develop a content filtering system preserving confidentiality, thereby limiting the amount of sensitive browser data shared with third parties. "
However, as the blog points out, changes to Chrome will prevent most Chrome ad blockers from working in the near future. The motions of Google are not surprising, as advertising earns him money. Alphabet noted in a recent SEC 10-K form that ad blocking extensions were a "risk factor" for revenue:
New and existing technologies may affect our ability to personalize ads and / or may block online ads, which would be detrimental to our business.
Technologies have been developed to make customizable ads more difficult or to completely block the display of ads. Some online service providers have built-in technologies that could compromise the essential features of third-party digital advertising. Most of our Google revenue comes from fees paid to us for posting online ads. As a result, these technologies and tools could have an adverse effect on our results of operations.
What's also interesting is that Google made it clear in 2019 I / O that it wanted to provide increased privacy and security for users, which seemed to defeat its results. Google has tried to redefine the privacy according to its needs at this time. The fact that it is trying to protect the customizable ads it sells to businesses also indicates that Google will not give up the collection of user data in the near future.
In Google's defense, we will remind you that the company is looking to improve the advertising experience on the Web and to prevent the type of annoying ads you would use with ad blockers to not appear in the first place .
In the same answer, Google also said that future versions of Chrome will make it easier for end users to get the permissions that extensions require and will require developers to inform end users of the data their extensions will access. The measure is about protecting privacy and preventing abuse, which is certainly commendable. However, this does not minimize the fact that Google is considering temporarily or permanently disabling third-party ad blockers.
Source of the picture: Valentin Wolf / imageBROKER / Shutterstock
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