Brake demand for digital devices – economic news of the day

Stable is expected to remain the global market for digital devices this year. Total sales of computers, tablets and mobile phones are expected to increase slightly compared to 2017.

In particular, according to Gartner's estimates published by APPE (Association of Enterprises and Enterprises) Greek communication), 2018 is expected to put 2.28 billion devices in the global market, an increase of 0.9% over 2017, where sales amounted to 2.26 billion. # 39; devices. In addition, in 2019 and 2020, appliance sales will reach about 2.3 billion units – both years.

More badytically, sales of computers and tablets are expected to decrease this year by 1.2% over last year, while mobile phone sales will increase by 1.4%.

For the current year, the purchase of computers is set at 260 million devices, compared with 262 million in 2017, while next year, Gartner plans sales of 263 million units.

The company's badysts note that despite the fact that the computer market is – in general – price sensitive, the demand for higher quality devices and high prices for businesses is increasing in 2018. This is not a coincidence a specific category will experience a 12% growth over this year.
While the global device market is generally affected by macroeconomic factors and technological advances, there is one more factor that can leave its shadow in the industry – and is none other than the Chinese market.

"China accounts for more than 20% of overall spending on gadgets, so any changes that occur there can have significant global impacts," according to the survey. In China, mobile phone sales fell 8.7% in 2017, reaching 428 million units, although this year is expected to increase 3.3%. They will reach 23% of global mobile sales in 2018.

On the contrary, the traditional PC market in China is expected to fall by 1.7% this year, reaching 38.5 million units, a figure that accounts for 21% of global PC sales. "The long-term downtrend in China's device market is definitely affecting the global device market," said Gartner, badysts expect a rebound in demand from 2019 onwards. .

Overall, for the global market, badysts predict that the next significant change – especially for PCs – will come from the end of Windows 7 support in January 2020. "That's a prerequisite for the companies "migrate" to Windows 10 as soon as possible and surely by the end of 2019. "