[ad_1]
Burberry Burberry cremated 28 million pounds (31 million euros) this year to prevent his stock from ending up with the "gray market" and being bought by " the bad people, "became known last night.
Burberry, known for its overloaded cabaret, whose price reaches 1,600 euros, practices this practice for years.What has changed, however, is the value of "surplus" clothes burned each year, which has increased by … 50% over the last two years.
The reason for this increase is the continued decline in brand sales with the typical tile pattern , a drop that has not yet "dropped" nor prices in euros
Clothing worth more than 90 million pounds have been destroyed.In the last two years, according to the data published yesterday.According to the British media, this has fueled the acti Society's onarians, who are wondering why they were not offered additional clothes instead of the fire
Burberry representatives, valued at 10, 8 billion euros from Forbes, they have admitted to the Times that the stock that remains unsold is cremated so that the company protects its intellectual property and the value of its brand. However, they do not hesitate to badure the public that they use special combustion machines to avoid any wastage of energy.
According to industry experts, the annual burning of unsold stock is a common practice for luxury brands that do not want their products to reach other price distribution channels. discount and to buy from the "wrong kind of consumer". Among the brands that destroy each year their unsold products, Richemont, owner of Cartier and Montblanc brands, has destroyed watches worth 451 million euros in two years, after buying the stock of unsold jewelers .
[ad_2]
Source link
