German, English and Russian tourists in Greece: where do they go, how much do they spend?



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Vbadiliki Kourlibinis

The profile of the six most important "reservoirs" of Greek tourism in terms of visitors and income is described in the new study of the Institute of Greek Tourism Enterprises with an badysis of incoming tourism by region and market. Germany, England, France, Italy, the United States and Russia

Germany appears as the most important market for Greek tourism bases the number of overnight stays and receipts and the largest income in six regions. According to the badysis of the Institute, the expenses per visit are higher than the average of the country (624 € against 458 €), even if the daily expenses are the same as the average (68 €) because of the longer stay, reflecting the large concentration of tourists from Germany to the destinations "Sun and Sea" for the summer holidays. The three most popular regions for the German market, in terms of the number of overnight stays, are Crete, Central Macedonia and the southern Aegean.

On the other hand, the British market is the most important market for revenue from the Ionian Islands, the North Aegean and Western Greece. It shows a spending per visit above the average of the country (637 € against 458 €) and a higher daily cost (78 € against 68 €).

The French market is the third largest market in terms of revenue. Appears in 4 regions of the top 3, depending on the number of visits and collections, and 5 times depending on the number of nights. It only has the number of visits in the Sterea Ellada area. It shows a spending per visit above the country average (577 € against 458 €) and a higher daily expenditure (81 € against 68 €).

Italians have the lowest cost per visit compared to the country average (453 €) with the lowest daily expenditure (63 €).

 Table 2 sets

The US market completes the top 5 major markets. It is the highest tourist market in the region of Attica. The cost per visit is 573 € and your daily expenditure is 85 €. In addition, visitors to the United States visit 1.64 regions, compared to 1.14, which is the overall average for inbound tourism.

Russian tourists do not appear in any region according to the number of visits, collections and overnight stays. They have a high expense per visit (605 €) and a high daily expenditure (71 €). The three most popular regions for the Russian market in terms of number of overnight stays are the South Aegean, Crete and Central Macedonia

In the other elements of the study, the badysis of Key indicators (expenditure per visit, expenditure per night and average length of stay) show that the regions receiving mainly solar and maritime tourism, namely the South Aegean, Crete and the Ionian Islands, have the highest three indexes

– In the three regions, cost per visit rate per visit In 1965, expenditure per visit increased only in the South Aegean compared with 2016.

– In the regions bordering the Balkan countries, spending per visit increased the lowest prices in the three indicators show a decrease compared to 2016.

– The Attica region, while having a cost per visit below the average, has a high per night due to the short stay of visitors. ] – The cost per visit presented here (f, b, e, v, n, t, s) {19659021} function (f, b, e, v, n, t, s)
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