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At a high level, road travel in Greece began in 2017, according to a SETE Intelligence study, entitled "The Road Trip Prospects in Greece in 2018."
In particular, the number of travelers traveling by road our country has increased to 8.3 million or more than 30% of total incoming tourism (excluding cruise) in 2017, creating the prospects for greater empowerment
The advantages of this form of tourism are the fact that visitors can change or choose a destination at the last minute, without sacrificing the costs of cancellation, such as air tickets.
The study focuses on the macroeconomic developments of the main markets with road access to Greece, recording the main macroeconomic developments in major markets, the economic data that affect travel behavior, as well as the key figures for the emitting tourism of each market. The record is set for the six largest purchases of tourists arriving by road, mainly the Balkans (Serbia, Romania, Bulgaria, Turkey, Albania, FYROM), as well as Poland
Economic developments in the relevant markets Bulgaria, Albania, Serbia, Poland and FYROM are positive, while the situation in Romania (slowdown in the economy) and in Turkey (constant devaluation of the Turkish lira and further deterioration) is positive
With regard to Greece's position on outbound tourism in the markets considered in 2016, it is noted that it is located in the "Top 3" of the main tourist destinations, at the end of the year. exception of the Polish market (8th). In particular, it occupies the 1st place in the markets of Serbia, Bulgaria, Turkey, Albania and FYROM and the 2nd on the Romanian market
Source : ΑΜΠΕ
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