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My little pony, meet Tupac Shakur.
Toymaker Hasbro has acquired the gangster label Death Row Records – which counts among its artists Shakur and Snoop Dogg – in order to develop his stable of family entertainment.
The global toy maker announced Thursday a $ 4 billion deal for the UK company Entertainment One, which produces animated children's shows such as "Peppa Pig" and "PJ Masks", but also has the label of rap.
Hasbro, which owns the rights to My Little Pony, Monopoly and Mr Potato Head, said the company was seeking to develop "family brands" and television production with this purchase.
"The acquisition of eOne has added historic, beloved global family brands that generate strong operating revenue for Hasbro's portfolio and a portfolio of new brands created by storytelling-driven stories." the family, "said Brian Goldner, CEO of Hasbro, in a statement.
Although Hasbro was aiming for more family-friendly programming, the toy maker found himself with Death Row Records, a division of Entertainment One purchased in 2013, reported Rolling Stone.
Death Row – founded in 1991 by Suge Knight, The D.O.C., and Dr. Dre – was one of hip-hop's most influential labels, signing some of the biggest names on the west coast.
The iconic brand, however, filed for bankruptcy in 2006 after a string of lawsuits and Knight's imprisonment. He has since changed hands several times, joining Entertainment One when he bought for $ 280 million, according to Rolling Stone.
With post son
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