LONDON – The first time Archie Harrison Mountbatten-Windsor was introduced to the world in Windsor, just two days after he was born in May, he slept during the meeting with selected journalists and flashing cameras.
He wore a knit hat and his face was barely visible in the arms of his excited father, Prince Harry, the Duke of Sussex. His mother, Meghan, the Duchess of Sussex, stood by their side, smiling all the time.
The second time, in an article on Instagram, we only saw her feet coming out of a cream cover.
On Sunday, as Britain and other countries celebrated Father's Day, the British royal family unveiled Archie – at least a part of it – on Instagram in all its bald glory with bright eyes.
The black-and-white image shows him intently staring at the camera, holding the finger of a man alleged to be Harry. And, to be fair, his little head wore signs of down.
On Sunday night, the picture had gathered more than 1.5 million "I like". The reaction was predictable, very enthusiastic – "Beau" was a popular feeling – but some commentators wanted more.
Perhaps wanting to know if Archie is a ginger like his father, someone wrote, "Why will not they show their hair color ?! I'm dying here!
After giving birth to their first child, the Duchess had for the most part not escaped public scrutiny, choosing to be absent from functions such as: The controversial state visit of President Trump to Britain this month.
But a few days later, she appeared at the Color Parade, an annual parade that celebrates the official birthday of the British ruler for over 260 years. (The 93rd birthday of Queen Elizabeth II fell in April.)
The queen met her eighth grandson – who ranks seventh until the throne – in Windsor shortly after his birth; the opportunity was again revealed on social media and only a small part of Archie's cheek was visible in the photo. Prince Philip and the Duchess's mother, Doria Ragland, were also present.
Since they've become a couple, the Duke and Duchess of Sussex have overturned some traditions, especially that of throwing the traditional photo opportunity to present the new royal king in favor of choosing carefully selected images online, ranking most British media.
Now, as if in response to an unspoken national call to "Show us your baby!", The obligated couple.
But they seem determined to do it in small steps, perhaps for the sake of confidentiality. On the occasion of the first Mother's Day of the Duchess, the couple unveiled a photo of Archie's feet, with the hand of a woman presumed to be the duchess posing them.
Quoting writer Nayyirah Waheed, the message read as follows: "My mother was my first country; the first place where I lived. "
But the world knows now: Archie has less hair than most British royals, a direct look and quite the handle.