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WASHINGTON (Reuters) – The U.S. unit of Honda Motor Co said on Monday it was targeting initial annual sales of 70,000 for its Prologue electric sport utility vehicle slated for release in 2024.
Honda plans to add more electric vehicle models as it aims to have sold a total of 500,000 electric vehicles in the United States by 2030 and achieve 100% zero-emission vehicle sales in North America d ‘by 2040.
It comes as President Joe Biden signed an executive order last month setting a goal of making half of all new passenger vehicles sold by 2030 zero-emission vehicles.
The Honda Prologue is co-developed with General Motors Co and is based on the Detroit automaker’s Ultium platform, a modular platform and battery system. Honda and GM are also co-developing an Acura brand electric SUV.
GM will assemble the Prologue and the Acura SUV – both of which go on sale in 2024 – but Honda has not disclosed which plant will build the vehicles or the name or volume targets for the Acura.
Following the models built by GM, Honda will present a series of electrified vehicles until 2030 based on the e-Architecture developed by Honda, a new EV platform led by Honda, and will assemble electric vehicles at Honda factories in America. North.
Dave Gardner, executive vice president of national operations at American Honda Motor Co, said in a statement that Honda will initially focus Prologue sales in California and other states like Texas and Florida.
He said Honda plans to add hybrid-electric systems to more US models.
“Our strategy is focused on introducing a higher percentage of hybrids in base models in the short term, making a determined effort to achieve higher volume leading to the introduction of our Honda Prologue,” said Gardner said.
(Reporting by David Shepardson; Editing by Ana Nicolaci da Costa)
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