How highly conflicting personalities seize the high office

BILL EDDY: Highly conflicting personalities or their interlocutors, whom I call HCP, have four key characteristics that make some of them want to become political leaders. They like to blame others. They are concerned about the behavior of others. There is a lot of everything or nothing to think about. And for politicians, they are all-or-nothing solutions to problems. They have unmanaged emotions or intense emotions. And they actually move everything on the emotional side, which helps them empower them. Finally, they have extreme behaviors, behaviors that 90% of people would never have, maybe even 99% of people who would become very conflicting politicians.

Humans like to be independent. They like to do things their way. But in case of crisis, they will follow a leader. And so, when a very conflicting personality wants to become a leader, first of all, she does not have good problem solving skills. And they do not have good leadership skills. So, what happens, to become a leader, they have to create a crisis or just say that something is a crisis – let's say, there's a bad evil out there related to this – or caused the crisis – and I'm a hero . And if people identify them with the image of a strong man, an image of a hero, they will follow that person. But wait a minute. There is no real crisis. And this person is not really a hero. And there is not really a bad guy.

In general, the world is much better off than ever. There is less hunger. People live longer, all that. But the message that holds our attention is the crisis – Fear, conflict, chaos. And so we had it in many ways, because we want to be fed on it. We are no longer reading the news and talking about it factually to great emotions. It's faces. They are voices. It catches your attention. And it's like a constant advertisement. You do not even have to think. Your brain absorbs this information. So we see all these leaders from around the world. The most conflicting personalities are those manifested in this face-to-face news environment. And they attract your attention. They catch your brain. And they invent stories. It does not matter whether they are true or false. These are the best stories. And the modern media – inadvertently, I think – is that we would have stayed on the sidelines, to which everyone would have laughed and said, you're just out of place here.

Highly conflicting politicians always have a relationship of love-hate with the media. And the reason is that they like the attention. But they do not like or hate the interpretation. And then they want to fight against the interpretation. But that helps with the drama, because they're in conflict– they say, well, your reporters can not attend my event, only those reporters can, that's more of conflict. It's more chaos, more crisis, more fear. And people are scared – uh-oh – if I walk on that person's feet, we will not have the reporter on the spot. So this only adds to the drama. But the bottom line is that the media repeats the emotional messages of the highly conflicting politician. And that's just crossing. And that's what gets into our brains, without even thinking, like advertising.

Emotional repetition is the key to how highly conflict-ridden politicians communicate with and excite everyone. They excite their supporters. But they also make their opponents unhappy and ineffective because they are emotionally hooked and fighting. The parts of our brain that pay the most attention to human emotions are the relational parts of our brain. And so, they can form a relationship with people by doing it on an emotional level, without really thinking. And in many ways, it's a seduction process, just like a crook would seduce a woman who wants to have her credit card or marry her, and then spends her money on the next person. They say all these emotional things. You are wonderful. You are beautiful. You are the best thing that has happened to me. And the very conflicting politicians say that you are wonderful. We agree with each other. We are the best thing for each other. When in fact, everything is calculated.