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Podcasts are about to get a lot more immersive if iHeartMedia is successful. Following last year’s success 13 days of Halloween, iHeartRadio’s parent company plans to produce more 3D (or binaural) audio broadcasts. He is working with Blumhouse Television to develop this series with several 13 Days shows orchestrated around the holidays. Additionally, the companies co-produce a podcast called Mantawauk caves, while iHeartRadio will release bonus 3D episodes of some shows, including The Ron Burgundy podcast, throughout the year.
Overall, the company plans to produce a dozen 3D audio podcasts this year. In addition, it plans to host binaural radio events live on its network of stations, inviting listeners to wear headphones for maximum effect. According to The edge, iHeartMedia has built three studios in which it can record 3D audio.
The idea behind binaural audio is to make you feel like you’re in the same space as the action, with sounds, speakers, and instruments flowing through your ears from what appear to be places. different. The technology isn’t exactly new – binaural recording techniques and surround sound have been around for decades – although it may be becoming more common.
A number of recent TVs and speaker systems support 3D audio, as do Amazon and Sony with some of their products. In addition to podcasts and music, some visual media have been designed with binaural audio in mind. The PlayStation 5, for example, can provide 3D audio (the Young lady visual demo for Resident Evil Village uses the technique with a disturbing effect). The BBC, meanwhile, published an episode of Doctor Who with 3D sound.
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