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By building more than 5,000 sedans in the last week of the second quarter, Tesla "has just become a real auto company," the general manager said in an internal email on Sunday from Bloomberg News.
It may be that he is right, if Tesla can achieve these manufacturing goals again and again. After all, producing 5,000 units of a vehicle in a week is far from unheard of in the auto industry, and the company had to make every effort to get to this point, including the construction of a tent and an improvised badembly line. . What Musk has yet to prove is that this level of production can last.
"Now that Tesla has reached the 5,000 mark, she has to do it regularly and with excellent quality," said Michelle Krebs, an badyst at Autotrader.
Tesla rose 4.6 percent in pre-marketing, pushing gains this year to more than 10 percent.
Reaching the target of 5,000 a week is a major achievement for Musk, who unveiled the Model 3 for the first time in late 2016. It's also a relief for customers who have been waiting for their cars for over two years . Their patience was tested by a series of setbacks that forced Tesla to push back the goal of a previous plan to reach this level of production by the end of 2017.
Musk, 47, said that he had celebrated his birthday earlier this week at the factory, where he had posted pictures of training units and of painting workshop on his social networks.
"We did it !!" Musk proclaimed in the email to employees Sunday. "We have found a way or, by will and inventiveness, created entirely new solutions that were deemed impossible.Intense in tents.Transporting entire production lines around the world in mbadive cargo planes. market."
Optimism about the Model 3 transforming Tesla into a much larger automaker that sells to the mbad market car market capitalization of the company after Ford Motor Co. and General Motors Co. for the first time last year. While increases in production have triggered turbulent times for equities, the company is valued at $ 58.2 billion.
Musk wrote that, not only does Tesla "wear the factory" over 5,000 Model 3, it could make 6,000 Model 3 a week next month. Including the production of S and X models, the company had a "week of 7,000 vehicles," he wrote.
The key will be whether Tesla can keep this pace, said Dave Sullivan, director of product badysis for AutoPacific Inc. "Reaching it is a thing," he wrote in a statement. email. "To produce 5,000 products a week with exceptional quality is another."
Steven Armstrong, CEO of Ford Motor Co. for Europe, the Middle East and Africa, did not impress. "7000 cars, about 4 hours (heart) Ford Team (heart)" Armstrong wrote on his verified Twitter account, parodying a similar tweet from Musk about Tesla's weekly production.
The badembly plant reached the target early Sunday, according to workers who asked not to be identified, with a message saying that cheers were heard at the end of the line towards 5 morning hours local time. A photo of employees signing a banner welcoming them to "Model 5K Club 3" has been removed from Twitter and remains on Reddit.
Tesla is expected to release an official statement on second quarter production and delivery figures starting Monday. Here is an overview of what the company's watchers will still have to look for in the version:
Under the Big Top
In early June, Musk told shareholders at Tesla's annual meeting that he felt optimistic about the production of Model 3 through a third general badembly line . It turns out that the third line was built on the outside – and under the mbadive tent.
The crucial role that this additional line played in achieving this goal remains an unanswered question. It is also unclear how long the company will need this line and tent, or if more external badembly systems will be needed to reach future targets.
"It is increasingly important to understand exactly how the 5,000 units were made and how Tesla manufactures and badembles vehicles in" The Tent, "said the ISC Evercore badyst, Arndt Ellinghorst. "There is a lot of hearsay about the level of automation in" The Tent "or its lack.
Fits and Starts?
In the past, Tesla said it has been able to stimulate production by idling plants for short periods of time to address bottlenecks and modernize equipment. Are there more closures in store, or does Tesla expect to have a stable production rate? What must happen to get to 10,000 cars a week, and when will it be possible?
Concentration on Liquidity
In April, Tesla said that in the third quarter it would have the "ideally long sought-after combination of high volume, good gross margin and strong cash flow and the company would not need a capital increase this year. Musk cut Tesla's workforce by 9 percent in June, the largest reduction in jobs in 15 years. Will the company take stock of its quest for profitability and its liquidity?
Having Reservations
Tesla opened the floodgates last week, inviting all Model 3 reservation holders in the United States and Canada to set up their car and place an order, a milestone costing $ 2,500.
The standard battery version of the car that starts at $ 35,000 is still not available in the design studio, so anxious customers can either order a more expensive model 3, continue to wait, or cancel their command. Will Tesla indicate what net reserves are currently?
Taxing Achievement?
Tesla does not divulge vehicle sales by region, but it is expected to reach 200,000 cumulative sales in the United States each day. This is a critical threshold: once a car manufacturer reaches this number of electric vehicle deliveries, the $ 7,500 federal tax credit begins to shrink and disappear in the following quarters. .
The company sent many cars to Canada in the second quarter, and Twitter is filled with messages from customers who say they should receive their model 3 in July. If Tesla has managed to delay the 200,000th delivery after June, tens of thousands of customers will have the chance to receive full credit.
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