Amazon offers additional deals at Whole Foods as Prime Day invades stores for the first time

Amazon wasted no time in integrating its grocery chain, which she bought last year for $ 13.7 billion. And now, the stores are added to the annual festival of Amazon, Prime Day. It marks the first time that Prime Day offers will be available in a brick and mortar store and outside Amazon.com itself.

Amazon said in a statement that Premier members will be able to " taste the savings on high quality natural and organic products that they like on Prime Day" at Whole Foods, along with " major discounts on some popular products. "

It is unclear how these offers will differ from the Prime-only discounts Whole Foods has deployed, apparently just in time for the first day. The cuts had been rolled out at all Whole Foods stores across the country at the end of June.

As an added bonus for Prime Day, Amazon will offer an additional 10% discount on items already on sale.

need to download the new Whole Foods app and scan its Prime Code to take advantage of the savings just like they do with the regular Prime Rebates at the grocery chain.

In addition, Amazon Prime Rewards cardholders will receive 10% of all Whole Foods purchases from July 14-17, up to $ 400 in cash back.

Whole Foods has become a huge growth area for Prime, Amazon integrating membership in the grocer. Keeping this in mind, it's no surprise that Prime Day is also making a splash here.

Stores are now gathering places for prominent members, filled to the brim with in-store advertisements showing the latest news. offers that are available only to primary members. Workers wear blue aprons of the first order advertising members, and cashiers are expected to ask customers if they are key members and are therefore entitled to discounts at the checkout. they are part of the Prime program is something that Amazon has never been able to do before. This changes the game, opening a new potential growth path for the service.