Alexa Voice Service to help the Indian masses control digital life

Voice is the new human-machine interface and the Indian mbades, whether it's a 3-year-old toddler or a 95-year-old grandfather, will finally take advantage of the voice to interact with devices and digitally control their lives, said a senior Amazon executive.

For Adam Berns director of business development at Alexa Voice Service (AVS) at Amazon, the voice will delight consumers around the world – putting forward millions of interesting use cases. And India is now ready to make his voice heard as a fundamental experience.

"Today, the voice powers multiple devices – personal computers, laptops, smartphones, car accessories, and smart home devices – helping people simplify their lives, and I firmly believe that voice is the key." next interface with the computer and that Amazon offers its Alexa offers to change the world, "Berns told IANS in an interview.

"India is a relatively new market for us, we came here in February 2018. I am confident that we will have essential lessons to learn from the experience gained to the extent that this experience will be different for us, "added Berns, who joined Amazon a little over two and a half years ago and was in India last week.

AVS helps manufacturers integrate Alexa with third-party hardware.

AVS provides developers with access to a suite of resources to quickly and easily create Alexa-compatible products, including application programming interfaces (APIs), hardware development kits, test kits software development and documentation.

By the end of 2016, companies had built and launched 10 AVS products. Today, this number approaches 100.

"Aside from our range of Echo appliances, third-party vendor businesses are growing rapidly and India is at the top of our list.A team of two Alexa pizzas has now expanded into the whole world, which allowed Alexa to make her voice heard, "Berns told IANS.

Alexa is a category of devices created with AVS equipped with a microphone and a speaker.

You can talk to these products directly with the word "Alexa", and receive voice responses and content instantly.

Alexa integrated products work with Alexa skills and Alexa-compatible smart devices, bringing to the familiar features of the Amazon Echo family a range of new form factors and use cases developed by brands.

"Alexa is widely distributed and sets the tone for services and technologies People around the world have a Alexa story to share, I hope that Indian users will soon have their Alexa story to share", said Berns.

With AVS, device manufacturers can add a new intelligent interface to their products and offer customers access to an increasing number of Alexa features, integrations and smart home skills.

"The voice is not threatening although young people adopt it quickly as it is voice forward.It is also fun to see Alexa treated as a virtual badistant.It is much more as a digital badistant; it's a full-fledged platform, "Berns said.

AVS now has hundreds of thousands of developers and between 50,000 and 60,000 Alexa skills. On a global scale, major technology players such as Bose, Jabra, Harman Kardon and Motorola have products incorporating Alexa.

"We develop interesting form factors with Alexa, we develop interesting skill sets, Amazon never thinks that there will be a single voice and therefore focuses on the customers rather than the competition", stressed Berns.

In India, Alexa devices are multiplying, including portable headsets, smart speakers and set-top boxes.

Four Indian brands – iBall, Sirena Technologies, boAt and MyBox – announced products incorporating Alexa.

iBall's "Breathe-M" is a Bluetooth wireless on-ear headset with built-in mic for only 2 225 RS, while Sirena Technologies' "Vood" is touted as one of the smallest loudspeakers smart wearables in the world for 2,269 rupees.

"boAt Stone 700A" is a sealed waterproof enclosure for 7999 Rs and the Alexa kit "MyBox" for the set-top box (STB), badociated with a voice remote control, costs only Rs. 1,999.

"The moment we had in India is amazing, I'm blown away by the energy of our partners here, we will soon have more third-party products that will overshadow our proprietary products," added Berns.

According to Manohar Hotchandani, national director at AVS at Amazon, the Indians wish to listen to different cases of use and show devotion. Bollywood and cricket are among the most popular destinations for them.

"We now have products designed and developed in India, we will produce more products adapted to the conditions of India, because qualified labor is already available," said Hotchandani to IANS .