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Lionsgate India and the Indian streaming platform Sony Liv have signed a multi-year content contract. More than 500 hours of premium English language content will be available as a block from the Lionsgate Play brand on Sony Liv
. The original series available to the Indian public include "Power", "Vida", "Sweetbitter", "The White Queen", "The White Princess" and "The Spanish Princess." Among the library titles included in the partnership , include "Crash", "Manhattan", "Wildfire", "Are We There There? "And" Chasing Life. "]" Some of these shows have a huge audience, no matter what market we've driven them on, "said Rohit Jain, Managing Director of Lionsgate India, at Variety. years, we've seen Indian audiences, quite evolved audiences, they're aware of their content consumption habits, and I'm pretty sure some of these broadcasts will attract a larger audience to India, with the kind of Scope that Sony Liv has. "
Liv, which was the first OTT service to be launched in India in 2013, reached 5 million active users per month in December 2017, according to Counterpoint Research. increased exponentially when Liv aired the Football World Cup, reaching 70 million active users in June and July. "We currently have about 35 to 40 million," said Variety Uday Sodhi, vice-president executive president tif and digital director of Sony Pictures Networks,
. 75 million users. Like Hotstar, Liv uses the freemium model, offering both free and subscribed content. Rates start at $ 1.34 per month, or $ 4 for six months, or $ 6.78 for one year. Sodhi. "We have a lot of leeway to develop and build a franchise."
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