4 actions to make the most of this cyber Monday – November 26, 2018

Bargain hunters are about to take care of the Internet on Monday, November 26, looking for the best deals online. In fact, this Cyber ​​Monday is supposed to be the biggest online shopping day of history!

Relying on this Cyber ​​Monday shopping spree, let's take a look at the major retailers about to earn a lot in the short term.

Cyber ​​Monday is king – When it comes to shopping online

According to Adobe Analytics, online sales are expected to reach $ 7.8 billion in sales this Monday Cyber, which in turn will make the biggest online shopping day of all time, easily exceeding Black Friday (about $ 6.22 billion) online sales) and Thanksgiving (revenue of about $ 3.3 billion). In fact, Adobe added that Cyber ​​Monday was just the beginning. In fact, online sales are expected to reach a total of $ 124.1 billion in this holiday shopping period.

Deloitte reinforced this spirit by announcing that online sales would increase significantly from 17% to 22% over previous years. the holiday season, which amounted to $ 109.9 billion in online sales. In particular, App Annie, a market observer, generally expects most purchases to be made via mobile devices.

Black Friday Record Online Sales

Most customers already use the Internet to get offers. According to Adobe Analytics, Black Friday recorded online sales of $ 6.22 billion, a new record and a 23.6% increase over a year ago. Adobe also discovered that smartphones accounted for a $ 2 billion turnover, which in itself is a new record.

Taylor Schreiner, director of Adobe Digital Insights, said that "retailers have helped create better mobile experiences for consumers one hundred percent more smartphone visitors have become buyers this Black Friday compared to last. "

Earlier this week, online sales reached $ 3.7 billion during the Thanksgiving, up 28% from the previous year. $ 1 billion in smartphone sales.

Why are consumers spending?

Market experts believe the strength of the economy and strong consumer confidence Americans Ways to Spend Online In the last two quarters, the US economy has recorded the fastest six-month growth in four years and is expected to meet the growth target this annual 3% set by the Trump administration. If that happened, it would be the best annual performance since 2005, two years before the Great Recession.

At the same time, American consumers are now more confident for nearly two decades, thanks to the strength of the labor market. The consumer confidence index rose from 135.3 in September to 137.9 last month, according to the Conference Board, a corporate research organization.

Citizen confidence in the current situation increased from 169.4 in September to 172.8 last month, which is the record level reached in December 2000. The Future Expectations Index also went from 112.5 to 114.6, its highest level in 18 years (to find out more: consumer confidence reaches its highest level in 18 years: 5 big winners).

4 actions to win from this online rush

The latest trends that show that most people are planning to splurge online this time augur well for Amazon. com, Inc. ( AMZN – Free Report). Needless to say, the e-commerce giant had captured nearly a third of all Cyber ​​Monday online sales last year. Netelixir Amazon's other projects will capture nearly 40% of all online sales during the holiday season, up from 35% last year. In fact, the share of Amazon's online vacation sales has been steadily increasing for quite some time.

(Source: Adobe Analytics, Netelixir)

We generally expect that Amazon arrives incredible offers. Amazon is related to Apple Inc. ( AAPL – Free Report) and Amazon's Apple Virtual Store is no exception. The company is also expected to offer mbadive discounts on all-new Echo and Fire HD models, as well as TVs.

The company has recorded three earnings estimates over the past 30 days, but none have been in the South for the current year. According to Zacks' consensus estimates, current year profits increased 1.9% over the same period.

The expected growth rate of the company's profits for the current fiscal year is 328.6% compared to the Internet – Recovery estimated 3.1 for trade professionals% .

In the meantime, the Hitwise market intelligence firm concluded that Walmart Inc. ( WMT – Free Report) came in second with 8 , 5% of the Cyber ​​Monday transactions of last year, followed by Target Corporation ( TGT – Free Report) with 4.5%. In fact, this trend is generally expected to continue, thanks to encouraging trends in online sales.

While Walmart wants to offer discounts on the iPhone 8 Plus, its competitor Target has promised an additional 15% discount on "thousands of". "Articles" and a further reduction of 5% on the selling prices of the holders of the REDCard.

In the past 30 days, Walmart has made seven estimates of its northbound revenue, two more in the opposite direction for the current year. According to Zacks consensus estimates, current year profits increased 0.2% over the same period.

The expected growth rate of the company's profits for the current fiscal year is 8.6% compared to an estimated 2.4% recovery in the Supermarkets – Supermarkets sector. .

Meanwhile, Target estimated that four estimates of its revenues were moving northward over the past 30 days, while another had been heading south for the past 30 days. 39, current year. The Zacks Consensus regarding the profits of the current year increased by 0.4% over the same period.

The Company, which is part of the Retail – Discount Stores segment, is expected to post solid results of 10.9% and 14.7% growth for the quarter and the year in progress, respectively.

Kohl's Corporation ( KSS – Free Report) is another retailer expecting much of the United States' largest online shopping day. The omnichannel retailer has already stated that it had recorded a record day for digital sales on Thanksgiving, 80% of the online traffic coming from mobile devices. Executive Director Michelle Gbad confirmed that she was "delighted with the response from the clientele and that she was optimistic for the holiday season."

Over the past 30 days, Kohl's saw five estimates of his profits moving north, and another going south for the current year. . According to Zacks consensus estimates, current year profits increased by 0.5% over the same period.

The Company's expected growth rate for the current year is 31% compared to the estimated 25% recovery in Retail – Regional Department Stores 19.7%.

All stocks were ranked Zacks, rank 3 (pending), which means that their trend in revisions to the estimate of earnings is in line with the overall market. You can consult the complete list of current Zacks actions # 1 (strong purchase) here .

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