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The latest edition of The Wrestling Observer newsletter provides more details on the success of AEW Double or Nothing, especially from a business perspective, as it seems to have completely satisfied the everyone's expectations. He describes the merchandise numbers as "excellent", which includes Starrcast. The merchandise presented live would be more than WWE would do in a building of similar size for a VPP, but not much, and far from the level of Wrestlemania per capita. AEW is believed to have sold between $ 120,000 and $ 130,000 worth of goods.
AEW was the second-most-searched term on Google Saturday night, surpbading 220,000. He was behind the Toronto Raptors only. All In, the New Japan Tokyo Dome and the ROH / NJPW of Madison Square Garden have never figured in the top 20. NXT did it only once, getting 50,000 for Takeover : New York. He beat the latest UFC show by 12% and Money in the Bank by 35%. The interest on the second day quadrupled the bank's money and was six times higher than the UFC 237, including the RAW after MITB and ESPN the day after the UFC broadcast.
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