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Sony Entertainment Television unveiled the theme of this year's Kaun Banega Crore campaign. The channel shared a teaser of the show hosted by Amitabh Bachchan and revealed the title of the campaign under the title "Raho" (If you believe in something, stick to that).
In the video, we see a girl expressing her wish to take care of the family business instead of getting married and founding her own family. She is criticized and mocked for her beliefs but she is accepted later when she succeeds in her business. Big B's voiceover indicates how society begins to demoralize you when your thoughts are not up to the standards of society.
The promotion ends when Senior Bachchan gives the moral of the story as follows: "Ah रहो # अड़े Raho" (If you believe in something, stick to it ). Like all previous seasons of the game show, this year's campaign was also conceptualized and written by Dangal director Nitesh Tiwari.
We unveil here our campaign # KBC2019 तो तो 1945 रहो # अड़े Raho & with @SrBachchan and @ niteshtiwari22 . #KaunBanegaCrorePati jald aa raha hai, sir sir Sony by. pic.twitter.com/mVKaJeOQ4s
– Sony TV (@SonyTV) July 10, 2019
Speaking about working on KBC, director Nitesh Tiwari said, "Every year I look I am happy to see that Sony gives such confidence. This year, we approached the campaign a little differently. We tried to bring humor back into the story so that the key vision saves more impact. Stimuli are here internal, braving the outside. I'm sure people will understand the campaign and enjoy it.
Amitabh Bachchan also shared her look of the promotional shoot on her official blog. He also mentioned that the show will be presented in the first week of August. "… And another day ends … a day off for prosthetics for legal reasons, but motivated by work on another goal … the promotion of KBC … which will start August 1 in the week …" , the 76- an actor aged one year wrote with the photos.
The last The show season began May 1 and continued for a few weeks. Sony TV asked questions about the recording that could be answered by connecting to the Sony LIV app or SMS and IVR.
When filming for the promotion of recording, actor Badla wrote on his blog: "Preparing for KBC begins and here we come up against introductions, systems, learning new inputs, rehearsals and preparations for another year. Its 2019 and it all started in 2000. 19 years and a gap of about two years when that did not happen to me. But 17 years is a life and a life that has been vital to you. "
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