Amazon Prime Day on July 16; to become bigger this year



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BENGALURU: The second edition of Amazon Prime Day in India will be presented to bargain hunters on July 16 with a 36-hour marathon of shopping and entertainment that will begin at midnight on July 17.

The flagship event of Amazon has gained momentum this time. It was a 30-hour event previously and will run simultaneously in 17 countries, including the newest countries like Singapore and the Netherlands. Prime Day will present more than 200 exclusive product launches of the best brands, a significant increase from 34 last year, indicating a growing appetite among brands to unveil new timed launches around Prime Day. . "Key members in India can enjoy more than 200 exclusive product launches and thousands of lowest priced deals of the year," said Amit Agarwal, executive vice president and country director. at Amazon India.

This time, customers can choose from an badortment of 40 million items against 1.5 million previously. Customers will have access to thousands of deals on mobiles, televisions, laptops, appliances, fashion and everyday items at the lowest prices of the year. The blockbuster selling day will offer the Amazon Echo appliance family, Fire TV Stick, all new Kindle, Kindle Oasis and Kindle Paperwhite. "We are also bringing international deals to India through fashion, electronics and media that are being offered by international sellers in India .This link in the thread of a worldwide celebration," said Akshay Sahi, director of Prime and Delivery Experience in Amazonia India. Sahi said that Prime Day has garnered huge interest from clients of Level 2 and 3 markets, from Alwar to Rajasthan to Bagdogra in West Bengal. Prime has members from 400 cities across India.

During the sales day, Amazon will experience a two-hour super-fast delivery with Prime Now. "Prime is about speed.This is a membership program where you pay more to get more.Main members of Bengaluru, Mumbai, New Delhi and Hyderabad will enjoy two hours of free delivery. consumer electronics devices, Amazon devices, everyday accessories and more on the Prime Now app. Prime Now has been indexed to the grocery store and yet it 's safe. is extended in devices.You could use Echo Dot within two hours this First day, "said Sahi.

Prime has more than 100 million members. Recently, Amazon started a month membership plan Rs 129.

To enrich the customer experience, Amazon is deploying 11 pop-up stores in selected shopping malls in five cities where customers can discover new products on Prime Day in virtual reality (VR) before buying . "VR brings exclusive products alive in an environment where customers are likely to use it, for example customers can see a dress modeled in 3 dimensions, open a microwave placed on the kitchen counter to look at the This virtual reality experience is open to all customers with preferential access to core members in select shopping centers in Mumbai, Delhi NCR, Kolkata, Chennai and Bengaluru, "added Sahi.

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