[ad_1]
Citing sources familiar with the subject, L & # 39; information Apple reports seeks to present users with a full subscription service that could compete with similar plans marketed by Amazon and, to some extent, Netflix.
Currently, Apple's subscription range is relegated to digital solutions like iCloud storage and Apple Music, which hosts the company's two original TV series, "Planet of the Apps" and "Carpool Karaoke" : The Series ". The tech giant could expand the offering by bundling music with additional products like original video content and an expected news subscription service.
As a first step, Apple is expected to launch a new subscription product next year, according to the report. Details are not available at this point, but reports suggest that Apple will bend badets acquired through the purchase of Texture in Apple News.
Announced in May, the purchase of Texture opens the door to a slice of digital magazine subscription revenue. The service, sometimes called "Netflix Magazines," is still operational and offers customers access to more than 200 monthly titles for $ 9.99 per month, but this will undoubtedly change once the brand service Apple will deploy.
Following the introduction of a paid information product, Apple could create a set of services including unpublished video content and Apple Music, according to the report. Sources added that customers would probably be able to sign up for all three services separately.
As noted by L & # 39; information, a set of services would begin to answer questions about how Apple intends to monetize a growing list of original TV shows, series and other content created by its Worldwide Video division. Apple reportedly spent about $ 1 billion on video effort and lined up exclusives with JJ Abrams, Jennifer Aniston, Night Shyamalan, Oprah Winfrey, Reese Witherspoon and other big names in Hollywood. .
Previous speculations have pushed a tale that the original content would be distributed by Apple Music, while others believed that the company would build a subscription level in the TV application. According to the report, Apple could broadcast some of its original programming for free before bundling it with music and news.
A launch schedule is unknown, as are the pricing details, but if Apple chooses to bundle its multimedia products, this could result in a boom in the already flourishing service branch of the company.
In the last quarter, Apple's service activities – App Store, Apple Music, iCloud, Apple Pay, AppleCare and licenses – generated $ 9.19 billion, up 31% year-over-year. In May, CEO Tim Cook confirmed that Apple Music had more than 50 million users in paid and trial subscriptions.
[ad_2]
Source link
