Apple Loses Key Executives in India While It's Fighting With Bad iPhone Sales

Apple is struggling to sell iPhones in India, and things are getting worse after the departure of three important leaders in recent weeks. According to a recent Bloomberg report, Apple would lose ground in India, a country that, according to Apple, would be the next China. After the departure of the executives, the Indian sales team of Apple is being restructured.

Bloomberg reports that anonymous informants said that the national director of sales and distribution of Apple India, the head of its commercial and mid-market channels Telecom sales managers have all left the company. company, but the exact reasons for their departure are still unknown, although the report adds that it is a reaction to the performance of Apple in the Indian market. The report further indicates after a person aware that the Indian sales team is in the process of restructuring.

The reasons why Apple failed to conquer the Indian market are twofold: high tariffs inflate the prices of imported iPhones and Xiaomi and Samsung companies offer cheaper alternatives that attract a large portion of buyers of smartphones. Instead of manufacturing its latest phones in the country, Apple has badembled older models like the SE iPhone and recently the iPhone 6S in the country to prevent consumers from paying import taxes, this which does not do much to attract buyers.

Apple's position in India contrasts sharply with what CEO Tim Cook had optimistically believed when he used phrases like "very optimistic" and "very optimistic" to describe the country, adds The report. The company still revolves around a modest 2% market share in India. A recent Counterpoint Research notes that Apple sold just 3.2 million iPhones in 2017 and has managed only less than one million devices in the first half of 2018. [19659002] "iPhone sales in India were weak in the first half of 2018 and, although they show a big leap in the traditionally strong second half, Apple will still fall short of last year," said Neil Shah, research director at Counterpoint.

Shah adds that Apple has redoubled its efforts by setting up an application accelerator and a map development center recently. The company has also started manufacturing locally older iPhone models since mid-2017, but it needs to do more to attract consumers and prevent them from evolving to Android phones. "It has not put big focus or investment in India because the market is so tiny," Shah said.