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This includes Rahul Puri, who was head of national sales, head of distribution and chief operating officer, and Jayant Gupta who led sales of iPhone, modern commerce, and Apple Premium franchise stores. Retail in the country. The third executive is Manish Sharma who was head of national sales, telecommunications.
When contacted, an Apple India spokesman declined to comment on staffing issues.
The releases come on the heels of the iPhone manufacturer who changed its distribution system from five national distributors to two distributors as reported in June.
The new head of Apple India, Michel Coulomb, who took office in December, will keep only two national distributors: Ingram Micro and Redington. Three more Brightstar, Rashi Peripherals and HCL Infosystems will be phased out by next March.
Among the top three executives who resign, any of them is likely to join a large US based ecommerce company in India. Two others serve their notice period.
"With these high level outings, there could be more changes in the Apple India sales team especially in mid-level roles. The company probably wants to reduce several layers of management since we do not yet know the successor for the roles that have become vacant, "said an industry executive.
Apple holds about 3% of the Indian smartphone market, while in the premium segment, it competes with Samsung and OnePlus in China.
New National Director dismantles Apple India's "open distribution" strategy in distribution that has created a lot of discontent among its offline business partners, as distributors often engaged in wholesale business to reach goals leading to rampant deep discount online and price fluctuation almost daily.
In addition, as part of the new strategy, Apple will also attempt to sell directly to large retailers and online partners. This will be undertaken from the new distribution center that Apple has set up in Bhiwandi near Mumbai.
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