Apple would ruminate a single subscription offer, ala Amazon Prime

Apple is apparently looking to steal a page from the Amazon game book.

The iPhone maker tinkers with the idea of ​​a unique subscription offer that would combine its music service, its original TV shows and its magazine offerings, The Information reported on Wednesday. The idea has a striking resemblance to Amazon's premium service, which offers subscribers access to music, movies and TV shows, as well as free shipping of two days on merchandise purchased from the retailer.

Differentiate Apple's idea of ​​its competitors would be its focus on several sectors of entertainment instead of video or music, and its lack of a merchandise delivery service similar to Amazon – a component that may not weigh heavily in the brains.

This could also go a long way in anchoring consumers in Apple's family of products. No other company has managed to convince consumers to buy not just a single product, but a family of interconnected devices, including iPhones, iPads, Apple TVs and Macs at the same time. House. Once consumers buy in this ecosystem Apple devices, applications and other services, it is more difficult to switch to a competitor such as Android or Windows.

According to Information, Apple's first step will be the launch next year of a subscription service to digital news that will combine the Apple News application with Texture, a distributor of magazines acquired in March that offers unlimited access to different magazines for a single fee.

The next step is to combine the digital news subscription offer with its local video content and Apple Music subscription service, which now has about 40 million paid subscribers since the launch of the service three years ago this week.

Apple is a newcomer to the subscription model. He resisted the subscription streaming music model for years while his iTunes music app dominated sales of digitally downloaded music. But as streaming music became the main way to listen and pay for music today, Apple changed tactics.

Meanwhile, Amazon has reaped the benefits of bundling. The CEO of Amazon, Jeff Bezos, revealed in April that Prime had more than 100 million paid members worldwide, each of whom was paying $ 119 a year for benefits such as the premium video streaming service. Amazon, more same day deliveries and the annual Prime Day sale.

Apple did not immediately respond to a request for comment.

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