Best FMCG in Store for Amazon Prime Users

The Amazon Online Marketplace Will Double the Discounts Offered on Daily Consumer Products During the Sale of Its Prime Day Products Effective July 16, Which Will Drive the Ante into a Competitively Booming Market and growing fast.

The market will offer the best deals on FMCG products in categories such as food, grocery, commodities, beauty, personal care, baby care, detergents and personal care. home during Prime Day, said Saurabh Srivastava, director, category management (FMCG), at Amazon India.

Major consumer product companies such as Marico, Britannia and Parle Products have confirmed that they will offer value-added product rebates during the Prime Day sale, while maintaining parity between commercial channels on mbad products. "We will offer discounts on development, premium and niche products," said Varun Berry, general manager of the Britannia biscuit maker.

"It helps them (Amazon) because of the profile of the consumers they focus on, and it helps us to have lawsuits," he said.

Amazon Srivastava said that there will be 50% discounts on brands such as Nivea, Kaya and Saffola Oats during the 36-hour sale exclusively for Amazon Prime members, up from the highest previous discounts of 15-25% offered on these products. For diapers, the discounts will be about 45% against the previous best offers of 35%, while on protein supplements, the discounts will be up to 70%, he said.

"People badociate Prime Day with the best deals on mobiles and electronics.While that will remain, FMCG is a category where consumers can interact with us every day," Srivastava said.

There would be agreements on brands such as Colgate, Ariel Matic and Royal Canin, while brands like Nestle, Nivea and Oreal would launch exclusive products, he said. "In addition to the direct discounts, we will also offer a rebate of 2,600 rupees during the year to consumers who purchase FMCG products over 1,000," Srivastava said.

The head of a major fast-moving consumer goods vendor said that Amazon would do everything to acquire customers. "Amazon wants to burn money on food and grocery discounts as it wants to get into the monthly and weekly shopping habits of consumers which leads to recurring orders," the company said. nobody under the guise of anonymity.

The head of a large agribusiness company said that Amazon was trying to attract buyers for everyday products such as salt, sugar and legumes, which until 39 now owned by Big Basket and Grofers online grocery stores.

Industry leaders said that Amazon would offer perhaps the highest discounts on its own labels for personal care and groceries. Amazon has recently ventured into legumes under its own brand Vedaka. It has also launched clean brands in categories such as nuts, floor cleaners, kitchen paper and aluminum sheets.

Despite aggressive discounts that Amazon grants Prime Day, its competitors do not expect the event to trigger a discount war in the online grocery store .
"Although Amazon can reach consumer goods companies to support sales, FMCG companies will not allow large discounts as this would disrupt their pricing structure and they could not sell at a loss," he said. said Albinder Dhindsa, co-founder of Grofers.com. . He said, however, that Grofers will continue its low-cost strategy on a daily basis.

Price war or not, Amazon clearly wants to establish as a market for the products of daily use, hence the focus on consumer products, staple foods and l & rsquo; Grocery at the Prime Day sale.

A Crisil report released earlier this year estimates the online retail sector in India to grow 250% in three years from 2016-17 to 2019-2020. The grocery store should be one of the fastest growing segments with a compound annual growth rate of 65 to 70%, although it is from a small base. The report expects the online grocery market quadruple almost three years to 100 billion rupees in terms of revenue.

India is one of 17 countries participating in the annual Amazon event for its main members on July 16 and 17.

It is estimated that Amazon Prime has 10 million subscribers in India, out of 100 million subscribers worldwide. India is the fastest growing market for Prime, with the number of subscribers having doubled in the last 12 months.

Amazon India has more than 20 FMCG lakh products on its platform and serves more than 20,500 PIN codes across the country. It also offers a next-day delivery service on consumer goods under Amazon Pantry in 34 cities.