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By Siddharth Cavale
(Reuters) – Cyber Monday was on the verge of a record $ 7.8 billion in online sales in the United States, but will also test the limits of business. e-commerce retailers while millions of consumers discounts on everything from Lego devices to big-screen TVs.
Target Corp and Amazon.com Inc. strive to attract the attention of customers by offering them unlimited order-minimum deliveries and by bombarding customers from a multitude of promotional emails.
This highly anticipated marketing event is expected. generate more than $ 3 billion in online sales and e-commerce, more than the $ 2.4 billion recorded last year, according to Mastercard SpendingPulse, which measures total retail sales in the United States for all types of payment.
The day drew the attention of several people who complained of being woken up to a deluge of cyber e-mails Monday compared to previous years.
"Yes, retailers, I'm aware that it's Cyber Monday even without the 150 emails," tweeted Keina (@RealMamaEagle), a Delaware user.
Retailers recorded online sales of $ 531 million by 10 am (ET), according to Adobe Analytics, which tracks transactions from most major US online retailers.
"First #CyberMonday I attended and I AM HERE! I like an agreement," tweeted the user @ Kathryn_nicole1 of Kansas.
With an estimated circulation of 75 million customers, the day will also test the resilience of retailers' online platforms and their delivery operations. Otherwise, with the appropriate IT infrastructure, heavy traffic will cause headaches such as breakdowns and other technical problems.
On Black Friday, some websites, including J. Crew Apparel Retailer and Lowe's Home Renovation Line Cos Inc., experienced temporary blackouts. As of 12:30 pm on Monday, no major US channel had encountered any technical difficulties, according to DownDetector.com, the website's fault manager.
More and more consumers prefer to buy holiday gifts online, reducing the importance of Black Friday, as shoppers traditionally shopped for them.
"I find Cyber Monday more convenient than Black Friday," said 23-year-old Jeissy Casilla, a Puerto Rican retail worker. Browse through several stores and offers at the same time and avoid major store lines.
"I think the Cyber Monday is better in terms of possible outcomes by doing so little – basically a better chance of getting the best deals."
According to Adobe Analytics, toys should benefit from the largest discounts, as retailers fill the void left by the bankruptcy of America's largest toy retailer Toys "R" Us.
Target offered a 30% discount on some toys, while Kohl's discounted Lego sets range between 30 and 40%.
Apparel retailers Gap and Nordstrom offered the same discounts as Black Friday.
Amazon shares rose 3.2% in trading at noon. Macy's, Kohl's and Target have also progressed.
According to Brandwatch, out of 13,000 social media mentions of Cyber Monday (#Cybermonday), the Apple Watch video game and Red Dead Redemption 2 were two highly discussed products. 19659002] According to Adobe Analytics, online sales jumped by more than 23 percent to $ 6 billion, while online sales surpbaded the $ 3.7 billion recorded in Thanksgiving.
and the month of December will increase from 4.3% to 4.8% over 2017, for a total of $ 717.45 billion to $ 720.89 billion.
(Additional story by Uday Sampath Kumar and Soundarya J in Bengaluru and by Melissa Fares in New York, edited by Saumyadeb Chakrabarty and Bernard Orr)
(This article was not edited by Business Staff) Standard and is generated automatically from a syndicated feed.)
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