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At a time when the industry celebrates the success of Salman Khan-starrer Bharat she has forgotten the successes of a small film shot in cinemas over 50 days.
The Tashkent Records, directed by Vivek Agnihotri, published on April 12 and in progress for more than eight weeks.
While most of the screenings are nighttime shows, according to Sarita Singh, a film trade badyst, the 4 crore film has not lost ground over the weekend. Eid, despite a confrontation with Bharat . .
"When Bharat was released, it was said that our film would be out of theaters because Bharat was different from from Avengers Endgame and it was after the celebration of the 50 days.According to the experts of the trade, the film has proved itself in the theaters.But, to my surprise, even after 60 days, it is still screened in theaters despite the mbadive attack of Bharat, " Vivek Agnihotri says Moneycontrol .
Agnihotri claims that the film's shows are still domestic in many circuits, particularly in cities such as Bengaluru, Mumbai, etc.
Bharat benefit which currently stands at 160 crores of rupees after six days of performance in theaters, comes just after Uri: The Surgical Strike a mid-term film ( budget – 45 crores of rupees) which earned more than 240 crores of rupees and is the largest sum of 2019 among Hindi films.
Small films report big profits, which only announces good news for the Indian film industry. Despite the release of Bharat the business of The Tashkent Files did not fall and Agnihotri stated that "the film went through a crore of 20 Rs and is now looking to cross the mark of Rs 25 ".
] A look at the results shows that The Tashkent files increased 50 to 60 times more than the number of opening days that was at Rs 35 lakh.
Even Netflix, who bought the digital rights of the film, is waiting for the film to come out of the movie theaters because they can not release a film on their platform if it continues to be broadcast in theaters. cinema. While the first player (OTT) had the intention to release the film on June 12, it is now scheduled to play from next month.
Just like The Tashkent Files many small films have been presented this year and in recent years at the Indian box office.
In 2019, three small films including The Tashkent Files, Luka Chuppi and Badla were declared super hits, which means that these films doubled their investments.
While Luka Chuppi had been manufactured to a crore of Rs 34 and had gained Rs 94 during his lifetime, Amitabh Bachchan and Taapsee Pannu-starrer Badla had struck investment with Rs 88 crore crore 10.
Regarding the success of small and medium-sized films, the badysts believe that the commercial success of such companies mitigates the risk related to the content of the operators of multiplexes, which previously depended on Bollywood blockbusters.
There was a time when movie theater owners were waiting for movies starring Salman Khan in Eid, a Shahrukh Khan movie for Diwali or a blockbuster of Aamir Khan towards the New Year. But these days, a film with a strong script but less popular actors attracts large crowds. [2019003] In 2018, movies like Baaghi 2, Sonu Ke Titu Sweety Ki, Raazi and Badhaai Ho entered the club crore Rs 100 all with budgets falling in the range of crore Rs 59 to Rs 29 crore.
Another small film Kedarnath which was also Sarah Ali Khan's first film, pocketed up to 70 crore rupees last year with a budget of 35 crore.
"The success of low-budget films has also boosted advertisers' confidence and allowed them to take greater advantage of advertising in the film industry, and they now want to advertise all year long rather than advertising. title-based advertising, success is measured in terms of a 3X multiple recovery is always welcome and a good example, "said Rajesh Mishra, CEO of UFO Moviez.
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