[ad_1]
Bharti Airtel today stated that it was not intended to be the world's leading mobile service provider because it considers that three major private players are finally remaining on the market as an "ideal" model and sustainable "for the growth of the sector. Airtel, which will lose its number one position at the upcoming merger of Vodafone-Idea Cellular, has given full credit to Mukesh Ambani's Reliance Jio for "being bold" to be part of what has allowed the company to do so. explosion of data growth in India and to trigger competition, this still makes the competitors sharper.
In an interview with PTI, Bharti Airtel MD and CEO (India and South Asia), Gopal Vittal said that intense competition in the sector had driven down per-user revenue, putting financial pressure on, but the situation will be corrected.
"We are at the bottom of this cycle, we have been at the bottom of this cycle for six months … it has not dropped further.The user) will only begin to climb, the question n & # 39; Is a matter of timing and for that I'm not a guesser. "
Vittal said that Ateltel has" dramatically "stepped up its investments by bringing in new technologies, tripling the tower Sunil Bharti Mittal is also investing in the broadband home network, simplifying business and digitizing it, so that fewer people have to turn to mobile phones. calls it custo
It creates a range of digital and non-wireless services, and forges strong partnerships – alliances with Netflix and Amazon are examples.
"Our strategy is not to be number one.I mean that no strategy can be defined like this.Our strategy is to make choices to better serve customers. Also said at the end of the day that there will be 3 players of equal size, someone can have one or two points of division, one or two points behind, we are relaxed at this subject, "said Vittal
. was answering specific questions as to whether Airtel would try to regain its leading market position in the proposed Vodafone- Idea Cellular merger.
"We are not here to put a badge on our chest, we are here to serve the customers well … it is there that the customers are rewarding you.We would like to increase our market share, but our The goal is to serve our customers well – he (a few points forward or backward) will not give us sleepless nights, "he said.
India, he said, at one point had 12 telecom players who are now three private – Airtel, who will soon be combining Idea-Vodafone and Reliance Jio, in addition to the BSNL public operator
"For three private players, serving 1.3 billion customers is a phenomenal industrial structure and we think it's sustainable and ideal" Vittal said, adding that the combination of Vodafone and Idea will be just a shadow of less than 40 percent market share, Airtel with its recent acquisition of Telenor and Tata will be in the approximate range of 33 percent, and Reliance Jio will be just over 20 percent
"We believe that in the future Not so far away, it will be three big players of more or less equal size, so there will be a part that someone will lose … someone will win … it will be more or less three big players of equal size.In this case, you could have someone a share of it. nce, two parts behind. Vittal said the competition has made Airtel – which has seen profits drop quarter after quarter since the moment Jio entered the market with free voice offers and cheap data – sharper.
"I have sent all the credit to Reliance for the sake of the audacity of what we have done," said Vittal
Airtel, he said, has also done its part by investing in technology. "We are doing everything we can to switch from smartphones to smartphones, we are investing heavily in networks, digitizing our key processes and creating a range of digital services," she said. he declared. 19659002] Vittal said that many things that Airtel is doing now would probably not have been done in a "non-competitive market".
"The point, however, is that the overall goal of any business must be to generate a profitable and sustainable return. Vittal responded that the Indian market has matured, with consumers spending about four hours a day on their devices now. against three hours a year ago.
"It's a lot and beyond, it will be unhealthy." At four o'clock, it became the point of support around which they (the consumers) lead their lives … from chatting to business entertainment through productivity improvement, you name it, "he said.
Standard Business Staff and is automatically generated from a unionized flow.)
[ad_2]
Source link
