Flavors are key to smokers switching to vaping – American study

A new peer-reviewed research published today in the Harm Reduction Journal shows that flavors play a vital role in attracting and retaining smokers in the vaping category, directly contributing to the harm reduction of tobacco.

"The results show that tobacco-free flavorings, in particular fruit-based flavorings, are increasingly preferred to tobacco flavorings by adult vapers which have completely replaced combustible cigarettes with vapors", said Dr. Christopher Russell. who led the research.

This survey, one of the largest of its kind on aroma, conducted by the Center for Research on Drug Addiction (CSUR) and funded by Fontem Ventures, evaluated the first flavor and flavor of electronic vapors today. used by more than 20,000 frequent adult vapers in the United States. The majority of frequent users of e-vape products, who had completely stopped smoking cigarettes to use vaping products, have more and more likely started to smoke with tobacco-free flavors and switched from tobacco-free to tobacco-free flavoring. the weather.

Of the 20,836 frequent users of adult electronic vape products in the survey, nearly 16,000 had gone from vinegar, while 5,000 were double users who smoked and used electronic steam products .

In the study, the most popular electronic vapor flavors in the United States were fruit and fruit drinks, where up to 82.9% of sampled users reported buying and using regularly vape liquids in this category, with dessert / pastry flavors. at 68.5%. The flavors of tobacco and menthol rank respectively in the 5th and 6th most popular flavors. "The data suggest that American vapers' efforts to quit are increasingly likely to begin, progress or be supported by the frequent use of vaping devices containing non-smoking flavors" said Dr. Russell. Dr. Grant O. Connell, Director of Corporate Affairs at Fontem Ventures, commented, "The decreasing popularity of tobacco flavors in adult vapers strongly suggests that taste bans like the one recently adopted in San Francisco * could vapers to start smoking again and discourage other adults. smokers switching. "

The study also looked at the flavor that early users usually used when they were starting to vaporize." The proportion of first purchases of fruit-flavored vaping products rose from 17 , 8% of the first purchases made before 2011 to 33.5% of the first purchases made between June 2015 and June 2016. The first purchases of tobacco products have almost halved since that date. -2011, at 24.0 % between 2015 and 2016.