From Puma to Fanta, Sara Ali Khan Becomes Favorite Brand with 11 Promotion Offers, Marketing & Advertising News, AND BrandEquity



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Sara Ali Khan, a 23-year-old Bollywood actress and daughter of actors Amrita Singh and Saif Ali Khan, has become the latest star of marketers who rely heavily on her.

Managed by KWAN Entertainment, the old movie starlet already has 11 brands in his cat, with an annual business figure estimated to be over 30 crore Rs this year alone. It supports brands such as Fanta, Puma, Ceriz (shoes and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ).

She also signed agreements with a major brand of Chinese mobile phone manufacturer, a fashion brand, a cosmetics brand, a health care brand, a personal care brand and an audio electronics brand

The experts said Khan was one of the biggest launches of last year with star qualities and considerable reach. "Bollywood is experiencing a shortage of women, which has largely opened the market to Sara Ali Khan and perhaps to Jahnavi Kapoor as well," said Sandeep Goyal, chairman of the board, Mogae Media and brand expert.

Khan told AND that she thought she was lucky enough to be badociated with brands she always wanted to be badociated with. "These are the brands that I use personally. I believe that one must be original and true to myself rather than trying to meet established standards, "Khan said. With her debut, Khan has established herself as the new face of Bollywood and is a big influencer thanks to her wide reach in social media.

When asked if she had any reservations about categories or brands with which she would not want to be badociated, she "I am still very young in the area and I am still finding this balance between my personal and professional life and my opinions. I really think that my prerogative and my duty as an actor is to bring my personality to a brand and to try to imbue it with his spirit. "

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