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Google officially announced that "Speed Update" for mobile search is now deployed worldwide. For those wondering, this year in January, the search giant said that it would begin to consider the speed of the page while ranking the websites in mobile searches. Nearly six months after the initial announcement, the update is now available to all users. Dubbed "Speed Update", it promises to reduce the ranking of slow web pages in mobile search. Google claimed that "people really care about the speed of a page" as a reason to use the speed of a page in the ranking algorithm for mobile searches and also informed that the update will apply the same standard to all pages.
The original blog on the "Update Speed" has been updated by Google, saying that it is now "deployed for all users". In the blog, Google had already noted that the "quick update" would only affect pages that "offer the lowest experience to users and that will only affect a small percentage of queries" . However, the search giant also said that a slow web page can still be higher if it has relevant content.
Although no tool directly indicates if a page is affected by this new ranking factor, the tools have been presented to the developers This can be used to evaluate the performance of a page. Developers can use the Chrome, Lighthouse, and PageSpeed Insights user experience report to evaluate the search performance of their web page.
"The intent of the search query is always a strong signal, so a slow page can still be very powerful." Google says in the blog.
Google has been focusing on speed for quite some time now. The ranking of speed-based desktop searches was introduced by Google in 2010, so the move on mobile searches is not surprising. Google said: "Faster sites do not only improve the user experience, recent data show that improving the speed of the site also reduces operating costs."
In 2017, Google also decided to stop its instant search. The goal was to "focus on ways to make research even faster and smoother on all devices." Before that, two years ago, the search giant had launched its Accelerated Mobile Pages (AMP) project to reduce loading times for mobile web pages. Accelerated and cached versions of mobile pages have made their way to Google search results instead of just Top Stories.
In addition, in 2017, Google began deploying its new mobile-first search index to certain websites. When the project was released in 2016, Google said, "Although our search index will continue to be a unique index of websites and applications, our algorithms will primarily use the mobile version of the content of the Web site. 39, a site for clbadifying the pages of this site. "
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