Here's what investors need to know about the latest major conference and Activision Blizzard controversy



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<p clbad = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Activision Blizzard & (19459005) (NASDAQ: ATVI) Three main divisions – Activision, Blizzard and King Digital – share some development and management resources, but generally operate with a high degree of independence Every year, the Blizzard Division organizes its own conference to highlight new games, updates to existing titles and other upcoming projects and features. "Data-reactid =" 11 "> Activision Blizzard (NASDAQ: ATVI) Three major divisions – Activision, Blizzard and King Digital – share some development and management resources, but generally operate with a high degree of independence. Each year, the Blizzard division hosts its own conference to highlight new games, updates to existing titles and other upcoming projects and features.

The BlizzCon conference is not always a source of huge news, but this year's show saw the company announce a new controversial title in addition to content extensions, retouching and remakes for major games franchises. Read on for a summary of the most important items for investors.

A Diablo character behind a phone displaying an image of Immortal Diablo.

Image Source: Activision Blizzard.

<h2 clbad = "canvas-atom canvas-text Mo (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Immortal Diablo is a new and controversial game "data-reactid =" 25 >> Diablo Immortal is a new promising and controversial game

<p clbad = "canvas-atom-canvas-text Mb (1.0em) Mo (0) – sm Mt (0.8em) – sm "type =" text "content =" Diablo was one of Blizzard's largest franchises, but despite a finally successful performance after a hard launch period of the 2012 version of the series, Diablo III it is fair to say that the property has been somewhat underused recently. This will change with Diablo Immortal a Mbadively Multiplayer Online Role (MMORPG) for Android and iOS platforms. Like the previous games in the series, Immortal will see players team up to explore dungeons, conquer enemies, and collect equipment to improve the behavior of their characters. s and abilities, but it marks the first time that the series will land on mobile. "data-reactid =" 26 "> Diablo was one of Blizzard's main franchises, but despite a ultimately successful performance after an approximate launch period for the series' release in 2012, Diablo III ] It is fair to say that the property has been somewhat underutilized recently.This will change with Diablo Immortal a mbadively multiplayer online role-playing game (MMORPG) for Android and iOS platforms In the series, Immortal players will team up to explore dungeons, conquer enemies and gather equipment to improve the stats and skills of their characters, but it is the first time that the series lands on a mobile phone.

<p clbad = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Activision Blizzard collaborates with a developer Chinese games eur and publisher NetEase (NASDAQ: NTES) for the game, which should have been the effect of opening the title on the world's largest mobile market once the country resumes certification of new games after the current temporary suspension. Games outside China usually require a Chinese publishing partner to be able to go out into the country, and Activision Blizzard has clearly evolved with this market in mind. "data-reactid =" 27 "> Activision Blizzard is a partner of the developer and publisher of Chinese games NetEase (NASDAQ: NTES) for the game, which should have the effect of opening Since the country is re-certifying new games after the current temporary suspension, games outside China usually require a Chinese publishing partner to be published in the country, and Activision Blizzard is clearly going to be Before this market in mind

<p clbad = "canvas-canvas web-text Mo (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Diablo Immortal represents a promising step towards integrating more of the company's great franchises into mobile, and a chance to succeed – though you can not guess at how the game was received. The fans' first reactions to the title were decidedly negative, but that seems to be largely due to fervent franchise fans who were waiting for the announcement of a sequel to the main series of Diablo III instead of a mobile game. "Data-reactid =" 28 "> Diablo Immortal represents a promising step to bring more great franchises of society to the mobile, and a chance to succeed – although you can not guess how first reactions of the fans to the title were resolutely negative, but this seems to be due in large part to fervent fans of franchises who were waiting for the announcement of a sequel to the main line of Diablo III instead of a mobile game.

<p clbad = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The blizzard usually develops games for PC, and BlizzCon is generally used to highlight upcoming games for the platform. Many hardcore PC gamers and fans of Diablo are not interested in the types of simplified gaming experiences available on mobile, so it's no wonder that the latest direction of the series was deeply disappointed. "Data-reactid =" 29 "> Blizzard usually develops PC games, and BlizzCon is generally used to showcase upcoming games for the platform, many hardcore PC gamers and fans of Diablo are not interested in the types of simplified gaming experiences available on mobile, so it is not surprising that the last direction of the series was disappointed by the voice.

<p clbad = "canvas-atom canvas-text Mo (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The next mobile version has also been criticized for its seemingly based on a game previously published by NetEase, which means that Immortal seems to reuse development resources, design mechanics and game elements from a previous title despite the exploit uring a style and a different artistic content. This has led the game to qualify as "cash-in" on online discussion forums – a criticism that may not be totally unjustified. "Data-reactid =" 30 "> The upcoming mobile version has also been criticized for its seemingly build-out on a game previously released by NetEase, which means that Immortal seems to be reusing some development resources , design mechanisms and game elements of a previous title, despite a different artistic style and content, labeled "cashing" in online discussion forums – a criticism that may not be totally unjustified.

<p clbad = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Immortal looks like a Smaller project to which Blizzard fans are accustomed, is the product of a partnership with a Chinese studio and is probably designed to be more user-friendly than the typical game Diablo . In simple terms, it probably does not cost much money compared to other Blizzard games, and it is fortunate to be very profitable. "Data-reactid =" 31 "> Immortal looks like a smaller project is the result of a partnership with a Chinese studio, and is probably designed to be more user friendly than the typical game Diablo In simple terms, it probably will not cost a ton to compare to other Blizzard games, and it is lucky to be very profitable.

<p clbad = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The individual series outputs must also be examined in the context of this that they mean for the franchise at large, and Diablo Immortal is unlikely to become hardcore. franchise fans less interested in a master suite. Activision Blizzard has not announced a release date for Immortal but investors can probably count on the success of the game as soon as it will be ready to be marketed, provided that it's not too late. it offers a quality experience. "data-reactid =" 36 "> The individual series outputs must also be considered in the context of what they mean for the franchise in the broad sense, and Diablo Immortal is unlikely to reduce the interest of hardcore franchise enthusiasts for a main line Activision Blizzard has not announced release date for Immortal but investors can probably expect the game to be a when it is ready to be marketed, as long as it provides a quality experience.

<h2 clbad = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em ) – sm "type =" text "content =" Expanding The World of Warcraft "data-reactid =" 37 "> Expansion The World of Warcraft

<p clbad =" canvas- atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" The BlizzCon 2018 has brought a lot of new on the front of the franchise Warcraft . Blizzard unveiled new gameplay sequences for World of Warcraft Clbadic – a version of the company's hugely popular MMORPG, which will revive the gameplay as it was when the game was created. 2004 and be included with each standard subscription World of Warcraft ( WoW ). WoW has lost subscribers in recent years, but its longevity has always been impressive and the new option to return to the old style of the game could help bring back some players. The release of WoW Clbadic is scheduled for the summer of 2019. "data-reactid =" 38 "> The BlizzCon 2018 brought a lot of news on the front of the franchise Warcraft [19459026Blizzardunveilednewgamesequencesfor World of Warcraft Clbadic – A version of the company's hugely popular MMORPG, which will restore gameplay as it was at the release of game in 2004 and will be included in all standards. World of Warcraft ( WoW ) subscription. WoW has lost subscribers in recent years, but its longevity has always been impressive and the new option of returning to the old style of the game could help bring back some players. The release of WoW Clbadic is scheduled for the summer of 2019.

< p clbad = "canvas-atom-canvas-text Mo (1.0em) MB (0) –sm Mt (0.8em) – sm" type = "text" content = " Warcraft dates back to more than one title. Before Blizzard published the MMORPG, his franchise Warcraft consisted mainly of strategy games. Warcraft III, a 2002 version that was the last installment of the series, receives an updated version to be released in 2019. Warcraft III: Reforged will feature an update High definition graphics and a new story mode. "data-reactid =" 39 "> Warcraft dates back to more than one title Before Blizzard published the MMORPG, his franchise Warcraft was mainly composed of strategy games Warcraft III, a 2002 version that was the last installment of the series, receives an updated version to be released in 2019. Warcraft III: Reforged will feature high graphics updated definition and a new story mode.

<p clbad = "canvas-canvas web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Blizzard also launched a new expansion pack for Hearthstone his digital card game set in the World of Warcraft universe . Hearthstone demonstrated an impressive typing ability and has proven to be a reliable sales generator for Activision Blizzard since its launch in 2014. This new card game should allow franchise fans to continue to play and to win a great success. "Data-reactid =" 40 "> Blizzard also launched an upcoming expansion pack for Hearthstone his digital card game set in the World of Warcraft Universe . Hearthstone has demonstrated impressive stamina and has proven to be a reliable sales generator for Activision Blizzard since its release in 2014. This new set of cards should allow franchise fans to play and stay a lifetime. sales success solid.

<h2 clbad = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Destiny 2 will play on the computer on the computer "data-reactid =" 41 "> Destiny 2 will play the computer on the computer

<p clbad = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Destiny 2 a game first shot e person developed and published by the Activision side of the company and released last year, is n The download is free on PC until November 18. The BlizzCon usually only offers games from Activision Blizzard's Blizzard branch, but the PC version of Destiny 2 is the first game released by Activision to be featured on Blizzard's Battle. .Net online gaming platform. "data-reactid =" 42 "> Destiny 2 a first-person shooter developed and published by the Activision side of the company and released last year, is now free to download on Until November 18. The BlizzCon generally only offers games from the Blizzard wing of Activision Blizzard, but the PC version of Destiny 2 is the first game published by Activision to appear on Blizzard's Battle.net online game platform

<p clbad = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Activision offers the game as a temporary free download highlights the fact that Destiny 2 has not yielded the desired results, but this will benefit the Battle.net ecosystem in several ways. Making Destiny 2 free on your computer for a limited time should attract new users of the game and Battle.net. This could also encourage the sale of objects at stake in Destiny 2 and other titles on Battle.net, open cross-promotion opportunities and encourage positive user sentiment about the platform. "Data-reactid =" 43 "> Activision Propose the game as a temporary free download, highlights the fact that Destiny 2 has not yielded the expected results, but that this initiative could benefit the Battle.net ecosystem in several ways. Destiny 2 free on PC for a limited time should allow new users to play the game and Battle.net, but also encourage the sale of objects at stake in Destiny 2 and other titles on Battle.net, open multiply cross-promotion opportunities and encourage users to adopt a positive attitude vis-à-vis of the platform.

New characters, content and merchandise

<p clbad = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Adding new characters and other cool content allows players to e remain engaged nd sales after the release of a game. It's an essential part of Activision Blizzard's business model. It was therefore not surprising to see new characters for Overwatch StarCraft 2 and Heroes of the Storm at BlizzCon this year. Blizzard debuted in a new eight-minute animated short Overwatch that featured a character soon to be added to the popular first-person shooter. Meanwhile, StarCraft 2 and The Heroes of the Storm will each receive updates and new player characters next year. "data-reactid =" 45 "> The addition of new characters and new content helps to maintain player engagement and fluidity of sales after the release of a game. It s & # 39; 39, is an essential element of the business model of Activision Blizzard.It was therefore not surprising to see new characters Overwatch StarCraft 2 and The heroes of the storm at this year's BlizzCon: Blizzard has launched a new eight-minute film Overwatch Animated. StarCraft 2 and Heroes of the Storm will both receive updates and a new player characters next year.

<p clbad = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt ( 0.8em) – sm "type =" text "content =" In addition to Regarding new games and content, Blizzard also introduced new toys, clothing and products featuring his video game characters. The company has gradually stepped up its marketing efforts to seek out the type of current licensing opportunities in the film industry and has forged new product partnerships with companies such as Lego, Funko and Hasbro . reveal. Blizzard even introduced a brand-name cereal Overwatch through a partnership with Kellogg . "Data-reactid =" 46 "> In addition to new content and new content revealed, Blizzard also introduced new toys, clothes and products featuring its video game characters. has gradually stepped up its marketing efforts to look for the type of current licensing opportunities in the film industry and has forged new product partnerships with companies such as Lego, Funko [ and Hasbro to reveal: Blizzard even presented a Overwatch cereal brand, thanks to the partnership with Kellogg .

<p clbad = "canvas -atom canvas-text Mb (1.0 em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Overall, the BlizzCon 2018 offered a surprising couple that reveals a new game and presented a range of future content extensions, which should help keep the main franchises of the company. Diablo Immortal was the most important news of the series and the most interesting product to watch for investors. "data-reactid =" 47 "> Overall, the BlizzCon 2018 presented a surprising new game and presented a series of upcoming content developments that should allow the company's main franchise to continue to operate Immortal Diablo was the biggest news of the show and the most interesting product to watch for investors.

<p clbad = "canvas-canvas-text canvas Mb (1.0) em) Mb (0) – sm Mt (0.8em) – -sm "type =" text "content =" More from The Fool Motley "data-reactid =" 48 "> More than The Fool Motley

<p clbad = "canvas-atom text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Keith Noonan is owner of Activision Blizzard shares. Motley Fool owns shares and recommends Activision Blizzard, Hasbro and NetEase. The Motley Fool is Kellogg's short stock. Motley Fool has a disclosure policy. "data-reactid =" 56 "> Keith Noonan owns shares in Activision Blizzard The Motley Fool owns shares and recommends Activision Blizzard, Hasbro and NetEase is a short share of Kellogg. Motley Fool has a disclosure policy

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