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| New Delhi |
Posted: July 25, 2018 7:05:50
Honor 9N starts at Rs 11,999 for the base model and it rises to Rs 17,999 for the high-end model.
Huawei's sub-brand Honor wants to focus on the sub-Rs segment of 15,000 smartphones in order to penetrate deeper into the Indian market and beat the competition. The Chinese telecom giant says the brand's success in India is in line with its ambition to become the world's top three smartphone brands over the next five years.
"If you look at China, the market is down 7% from year to year, the saturation rate is quite high.In comparison, India, which is the second largest smartphone market , has grown 14% year-over-year, "said P Sanjeev, vice president of sales, Huawei Consumer Business Group, indianexpress.com on the sidelines of the launch of Honor 9N.
Sanjeev says that the potential of the Indian smartphone market is huge, however, 80% of consumers who buy phones are less than Rs 15,000. According to Sanjeev, the segment of less than Rs 15,000 is essential to any brand that wants to do in India. "A big package of products in this segment will determine the brand's position in the market," he said.
Although many believe that Honor has been slow to increase his market share in India, Sanjeev contradicts the argument by saying that the company wants to stay out of business. 39, a "rate race" and prefer to focus on redefining the segment. He cites the example of the 9 Lite honor that will sell more than 1 million units in India in about 90 days. Sanjeev says the success of the 9 Lite Lite has made consumers more aware of the brand and helped change the perception.
See also : Honor 9N first impressions: Better than Honor 9 Lite? ]
"We redefined the segment with the Honor 9 Lite.In the Rs 10,000 – Rs 11,000 price segment, no one expected that they would get a high-end phone with a glbad back and quad cameras We also took the display at 6:09 pm Clearly, we were the first to market such features on a mid-range phone, "said Sanjeev.
While the Honor 9 Lite was a total success, Sanjeev expects a response similar to the 9N honor.The handset starts at Rs 11,999 for the base model and it rises to Rs 17,999 for the top-of-the-line model. says that market trends have changed since the release of the Honor 9 Lite.It sees a 19: 9 aspect ratio, sharp screens, and a big 16MP selfie lens on the phones are very important. And all these features have been incorporated into the Honor 9 Lite. [19659012] 9N Honor, 9N Honor Award in India, 9N Honor Launch in India, 9N Honor Specification, India Honor Smartphones, 9N Honor Sale in India , Honor 9N Flipkart, Huawei Honor phones in India, Huawei P Sanjeev "data-lazy-src =" https://images.indianexpress.com/2018/07/honor-9n-main-2.jpg”/>
A key audience that Huawei is trying to achieve with the 9N honor are children and adolescents.
During the presentation, the company strongly emphasized the four bright colors of the 9N Honor, including Lavender Purple, Blue Sapphire, Midnight Black and Robin Egg Blue. In fact, a complete promotional video was dedicated to highlighting the different color options of the phone.
A key audience that Huawei is trying to reach with the Honor 9N are children and teens. "In this segment, people started to display their phones, which was not the case before.Our consumer consulting team saw people in buses showing the Honor 9 Lite.We realized that People are spreading their phones and if you want to go with flaunt value and catch up with the hit model, we had to go out with a device like the Honor 9N, "he explained.
See also : Honor 9N with notched screen, two rear cameras launched in India: Price, Specifications
The honor surprised many when it was ranked among the top five smartphone players in India in the first quarter of 2018. This momentum has not disappeared and the company remains among the top five in Q2 2018 with a 3% market share, according to Counterpoint Research. "In the first quarter, we only approached about 25 to 30 percent of smartphone users, as we just spent between 20,000 and 25,000 rupees, which represents about 30 percent of the global market. We have completely missed the 70% of the market, yet we have become the top five brands by reaching 30% of the market. "
" In the second half of the quarter, we have at least started to process 15% of the market bringing products between Rs. 8000 and Rs 10 000. "Honor 7A and Honor 7C were well received in this segment", he continues, without giving any real figures.
six months, Honor plans to launch a number of new products in the Indian market, including the Honor Play and Honor Note 10.
During the last quarter, the company also launched the honor 10 in India. While the premium high end smartphone has done extremely well with more than 3 million units sold worldwide so far, the response in India has not been encouraging. "The amount of Honor 10 in India is not significant when compared to the overall number," he added. "We have not put too much emphasis on building our market share over this segment … but what we've seen is that we would rank among the first four brands in the price segment Rs 30,000 to Rs 35,000 admits that a lot of work has not been done to enter this segment of consumers.
In the next six months, Honor plans to launch some number of new products in the Indian market, including the Honor Play and Honorary Note 10. The Note 10 is expected to come out later this month in China, followed from a worldwide debut at IFA Berlin.Sanjeev boldly baderts that the company will introduce new products in segments that it has not touched in the last six years month. "
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