[ad_1]
The Federation of Indian Farmers Fertilizer Cooperatives (IFFCO), a large federation of fertilizer co-operatives, has taken a new step in serving and digitally connecting farmers by launching an e-commerce application. a web portal, "IFFCO iMandi". This corresponds to the vision of a "digital India" of Prime Minister Narendra Modi. In the future, all of IFFCO's e-commerce and digital information initiatives will be available on the IFFCO iMandi platform.
iMandi is a strategic investment of IFFCO eBazar Ltd., a wholly owned subsidiary of IFFCO with iMandi Pte Ltd, a Singapore-based technology company. The goal of this initiative is to present the benefits of digital technologies to all farmers and to publicize the digital revolution in rural India, says IFFCO's Director General, the Dr. US Awasthi. To sensitize farmers to the use of online and digital transactions, we are proud to propose an application "IFFCO iMandi", a one-stop shop for agricultural inputs and products, consumer goods, food and beverage products. Electronics, loans, insurance, etc. iMandi will meet all the needs of the farming community and aims to satisfy 55 million farmers. "
Founder of iMandi Pte Ltd. VK Agarwal," IFFCO and iMandi are certain that this Indian cooperative digital platform they will be able to bring a large-scale social transformation in every home, every village and every will empower a billion lives through its inclusive digital technology. "
This project will be implemented on an unprecedented scale and scale." Therefore, iMandi will be the largest social ecommerce game in India using exclusive access to more than 55,000 points of sale. 000 cooperative societies, more than 30,000 warehouses and 250 million rural consumers with 16,000 PIN codes.
iMandi is available for download on the Play Store and the App Store for Android and iOS phones and is accessible on the web at www.iffcoimandi.in.
In addition to meeting the requirements via different markets, it is also supported with communication (chat & call), entertainment and content. information / advice to keep farmers engaged
Social and communication features will allow people from different regions to connect on one platform. various forums according to different topics of interest; they can talk to experts in the field and get advice on various issues. They can also share their success with others!
Under the agricultural input market, farmers can currently purchase all IFFCO products, including fertilizers (chemicals, FSM, organic, biological, etc.), agrochemicals and discounted seeds.
Farmers can execute the transaction via mobile application, web portal or call center badistance by calling toll free number 1800 1800 344.
The communication functions are completed. Users can stay engaged by watching entertaining videos delivered to them, as well as weather, price, and daily news alerts. Apart from that, they can tune into their favorite local and national radio stations.
In the near future, farmers will also be able to sell their products online at the best price. iMandi will also facilitate access to a variety of financial services such as loans, insurance, etc.
A series of social services will be deployed on the timely application; they will also be able to enjoy the benefits of online education and skill building and use this application to find a job. They will also be able to receive primary health care services through this application.
The unique architecture of the iMandi application allows it to be interoperable on both 2G + phones and 3G + smartphones. In addition to Hindi and English, this application will be available in more than 10 regional languages to meet the needs of all Indian farmers.
(This story was not edited by Business Standard staff and is generated automatically from a syndicated feed.)
[ad_2]
Source link
