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Apple's iPhone sales are expected to plummet by about a quarter in the fourth quarter of the holiday season in India, putting them in the first year of glory, US firm Counterpoint announced on Saturday. The California company's efforts to tap into the 1.3 billion Indian consumers were more targeted this week after Apple blamed disappointing sales forecasts on a handful of major emerging markets.
Sales were stable in India in the fourth quarter, which included a month long holiday season culminating this week in Diwali – a record time for electronics sales.
Neil Shah, research director at Counterpoint Research, based in Hong Kong, said Saturday his channel checks showed numbers for the quarter between 700,000 and 800,000 units, down from about one million year ago.
For the full year of 2018, Apple About 2 million phones, a decrease of about a million compared to last year, he said , Indians seeking high prices for their devices, motivated by tariffs and a low rupee.
"Sales are expected to fall for the first time – time in four years," said Shah. "If you look at the third quarter, it was 900,000 last year and this year (almost) 450,000.
" iPhones have become more expensive and features and specifications are not as convincing . The installation base of Android has increased significantly; the new clientele (for Apple) does not come. "
Cook called the company's problems in India" slowdowns on a very long road "Thursday and most badysts believe that the prestige of the Apple brand should allow him to claim his return
According to Shah, if more than half of the phones sold this year were older iPhone models, the high selling prices meant that Apple's Indian revenues are expected to remain stable or slightly higher than those of the year. previous
© Thomson Reuters 2018
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