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New Delhi: Dentsu Aegis Network, one of the largest advertising agencies, announced Thursday Kartik Iyer, general manager of Happy Marketing Services, and Praveen Das, general manager of the marketing agency, have left their respective positions after being challenged by many women for badual harbadment.
Bodhisatwa Dasgupta, Senior Creative Director at Happy Creative Services and Dinesh Swamy, National Creative Director of iProspect India, was also asked to resign as a result multiple allegations of badual harbadment as part of the ongoing #MeToo movement.An internal investigation revealed that the charges were well-founded and decided to let employees go on social networks. "Dentsu Aegis Network has always been convinced of the need to create a safe environment in our workplaces, free of any kind of harbadment. We have a zero tolerance policy with regard to any type of harbadment at our workplaces, "said the agency. The company has an internal complaints committee (ICC), as well as the women's council of Dentsu Aegis.
#MeToo wave hit the advertising industry in India about a week ago. Many women have called senior officials, as well as other staff from many agencies, including Dentsu Aegis Network, Publicis India, DDB Mudra and Creativeland Asia. All the agencies mobilized for the victims and ordered investigations of the perpetrators. DDB Mudra said she was investigating charges against three employees, including Chief Technologist Brijesh Jacob, and General Manager of the 22nd Foot Tribal Worldwide Agency, Deepak Nair, and the main photographer Aniruddha. Das.
"Since 2013, we have an internal complaints committee. , including a third member, which reviews all complaints received and its recommendations are duly implemented. In addition, the DDB Mudra Group commits periodically to sensitize all its employees to sensitization, gender sensitization and badual harbadment prevention activities in the workplace, "said DDB Mudra spokesman in a statement. response by email.
Publicis India sprung in action when its creative executive director, Ishrath Nawaz, was called on the Twitter microblogging platform to harbad women. The agency has opened an internal investigation in this case.
"We took note of the incidents reported in the tweets. We are deeply concerned by the seriousness of these allegations and are investigating them as a matter of priority. We will verify the facts and ensure that the result is fair and equitable. and the appropriate measures are taken in accordance with the company's policy. We reiterate that Publicis India has a zero tolerance policy with respect to any type of workplace misconduct, abuse of power or harbadment, "said a spokesperson for the company. Publicis Groupe.
The agency recalled that she had created a CCI in Publicis Group. with the 2013 law on badual harbadment of women in the workplace (prevention, prohibition and reparation) – PoSH law of 2013. The Publicis Groupe committee was created in 2014.
The #MeToo wave also touched independent agencies such as Creativeland Asia, whose founder Sajan Raj Kurup was also summoned for his inappropriate behavior and badual misconduct in the workplace. In an e-mail response, the agency said it complied with all the requirements of the law in protecting the interests of all its employees.
"Employee awareness of gender issues and awareness raising are ongoing and ongoing processes at CLA. As a procedure, all allegations about individuals are thoroughly investigated and appropriate action taken, "he said.
Advertising agencies are overwhelmed by issuing statements and organizing awareness workshops on badual harbadment. Ogilvy, JWT, Lowe Lintas and FCB Ulka are organizing meetings to create an "easily accessible" agnostic agency platform supported by "leaders" to tackle harbadment in the advertising industry, of Indian Design and Media
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