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Nigeria's cinemas are preparing for a record-breaking weekend with the blockbuster "Avengers: Endgame" to be released in theaters on Friday, April 26 . The film will be released on the same day in North America, where it is expected to experience the biggest opening weekend of Hollywood history.
The film was inaugurated Tuesday in China, yielding $ 107 million, which is enough for the biggest opening day of a feature film in the region.
Nairametrics is maintained with Moses Babatope, executive director of the group Filmhouse Cinemas, to know the expectations of his business
kind of profits are hoping Nigerian cinemas after seeing the latest Avengers movie?
Avengers: Endgame should be the biggest theatrical release of this movie. region still; given the accumulation that preceded its release, the anticipation of its many fans and the historical facts of the Avengers franchise. According to the books, the most profitable film on our territory is BLACK PANTHER, which sank in a little over 800 million nairas. It will not be an overestimate to place AVENGERS: Endgame on the same pedestal.
Did a film generate N1 billion gains and if not, do you think this film can do it?
No film did that. However, with proper marketing, Endgame could live up to this potential.
Has management made any special preparations to cope with the additional demand for tickets?
Yes. We made sure the tickets went on sale earlier this month via our online ticketing platform. We have also set up waiting desks in all of our theaters to ensure that our customers buy their tickets as quickly as possible.
Does a film with this hype give Nigerian cinemas ticket prices room for maneuver?
The prices of blockbusters are a global standard for movie theater operators, not just for Nigerian cinemas. So, when a movie is clbadified as a blockbuster, it is only ethical to sell at a price a little higher than usual, especially in the first few weeks.
Are there plans to extend theatrical production this film because of its popularity?
The longevity of films in film programs is a function of demand. Avengers: End Game would probably stay in cinemas as long as it would be solicited optimally.
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