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Skoda Auto and the parent company Volkswagen do not consider themselves serious players in the segment of cars under four meters in India learning the follies of their peers such as Honda and Toyota who have failed to break into this highly competitive segment Klaus-Dieter Schurmann, the chief financial officer of Skoda Auto, said the four-meter sub-meter has a price positioning not only unique in India, but something that is not possible for Skoda given the premium brand recall it enjoys. in the country.
"We are not the cheap brand on the market and we are not supposed to be cheap, the under four meters is very cheap, we do not see our positioning there, it's why we mentioned that the mid-size SUV that will come will not be a sub-meter four, which means that we will not play in the segment, "said Schurmann.The Czech car brand has unveiled today A stimulus package of 1 billion euros for the Indian market, which consists of developing new products from scratch, to create a product development center, a much higher level of localization [19659002] India's four-meter car market controls more than 70% of total sales of hatchbacks, crossover vehicles, sport utility vehicles, minivans and compact sedans.
While India's largest automaker Marut Suzuki is the market leader with top-selling models such as Swift, Dzire, Alto, Brezza and Baleno, others like Honda and Toyota, which have also entered the price competition.
The two competing Japanese brands enjoy premium positioning in India but with model launches like Brio, Amaze (by Honda) and Etios Liva (by Toyota), both brands took a hit. Toyota launched the mid-size sedan, Etios, which failed to take off.
Even Volkswagen saw the demand drop for its product manufactured for India Ameo, which is a compact sedan under four meters. Built on the Vento platform, the Ameo is manufactured only in India
German and Japanese companies have struggled to match the cost structures of market-leading vehicles such as Maruti Suzuki and Hyundai in the segment less than four meters. "Offering products as prizes without compromising quality or safety is very difficult – it's a long process and not something that can be learned and understood in three years," said a Skoda official.
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