One Plus to make India the second HQ; set up a R & D unit by September



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The company will also open its R & D facilities expected in India by the end of this quarter (September) in Bengaluru or Hyderabad. One Plus has a large R & D center in China, which houses about 200 people and the proposed project would employ about 50 people. (IE)

The Chinese smartphone maker One Plus plans to make India its second headquarters with elaborate plans to set up a full-fledged organizational framework in the country, which could make the necessary political decisions to better manage the brand.

The company will also open its long awaited R & D facilities in India by the end of this quarter (September) in Bangalore or Hyderabad. One Plus has a large R & D center in China, which houses about 200 people and the proposed project would employ about 50 people.

S Addressing Journalists on the sidelines of an event Wednesday, Vikas Agarwal, Managing Director, One Plus India, said the new Indian R & D center would not be an engineering center typical, but would focus primarily on understanding the local market and the comments that would be incorporated into future models.

The company was of the opinion that the time had come to make its "physical presence" feel in India, which is still considered as a first company on the Internet. Apart from the exclusive link with Amazon's large e-commerce and its own website, the company is busy creating its own offline stores in the form of experience stores and service centers in addition to joining the Croma retail chain. One Plus would soon have its first store experience in Chennai, followed by six other cities by the end of the year. "We are growing at 100% now and have a 50% market share through online sales, but the online market is not enough for us." The main goal for the current year would be to improve the market. increase the offline footprint across India We expect that growth will come from level II and III cities due to channel penetration, "he said. The company plans to double the service centers in India from 12 to 25 by the end of the year. He said the general idea of ​​the second head office was that outside of its headquarters in China, decisions relating to the Indian market could be made in the country itself.

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