Publicis India Appoints Neeraj Bassi as Director of Strategy

Neeraj Bbadi joins Publicis India after a brief stint as an independent consultant where he provided strategic advice and brand solutions to clients.

New Delhi: Publicis India, an advertising company owned by Publicis Groupe, announced Thursday the appointment of Neeraj Bbadi as Managing Partner and Head of Strategy, based at his office in New Delhi , to foster collaboration between its offices in close collaboration with Srija Chatterjee, General Manager, Publicis Worldwide and Bobby Pawar, Managing Director and Chief Creative Officer, Publicis Worldwide.

Bbadi joins Publicis India after an ief held the position of independent consultant in which he provided strategic advice and brand solutions to clients.

"In Neeraj, we found a partner with the same vision: to increase integration within the group. Neeraj's vast experience and media-neutral planning approach will help customers create a global brand experience that will aim to create broad-based individual consumer engagement. I look forward to working with Neeraj and wish him the best of luck, "said Saurabh Varma, General Manager of Publicis Communications, South Asia.

With more than two decades of experience, Bbadi has worked in market research networks such as TNS, IMRB and NFO. He has also held strategic planning positions at advertising agencies including Cheil Worldwide, Ogilvy & Mather, JWT and McCann. He has worked on brands in all categories, including Coca-Cola, Asian Paints, Cadbury, BMW, Adidas, British Airways, Audi and Tata Singapore Airlines – Vistara.

"Working with clients as an independent consultant gave me an overview of the main concerns of the Senior Experience Manager (CXO) and how communication can help resolve them. Today 's customers need an omnichannel planning approach focused on identifying and holistically solving their company' s problems, rather than being caught in a trap. a specific approach to a discipline. I am fascinated by how all the companies in the group have joined Publicis and I look forward to being able to exercise that power to successfully drive campaigns for our customers, "Bbadi said of his new role.

Present in more than 100 countries with over 80,000 professionals, Publicis Groupe is the world's third largest communications group. Publicis Communications is Publicis Groupe's creative communications hub grouping Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, Msl Group and Prodigenous networks.