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Samsung Electronics Co Ltd unveiled Wednesday in San Francisco its long-awaited collapsible phone, calling on Android developers to create new applications.
Samsung must obtain the right to replace the foldable phone by a significant decline in the profits of its mobile. division and restoration of the seal that his brand lost against Apple Inc.
Foldable phones promise the screen of a small tablet in a handheld device.
Justin Denison, senior vice president of strategy and marketing of mobile products for Samsung Electronics America, showed a prototype with a screen of 7.3 inches diagonally. .
Folded in half, it looked like a big phone, but Samsung gave no chance to the media and developers to touch or see the device closely.
Dave Burke, vice president of engineering for Google's Android software platform, said at a Google conference in California that Samsung was planning to introduce a new Android-based device early in the year. next year.
"We expect to see collapsible products from several manufacturers of Android," he said.
Samsung said that he would be ready for the job.
Analyst Bob O Donnell of Technalysis Research said that while the foldable display offered a mind-blowing factor, customers might not like the thickness of the folded phone or its price.
"They will have to prove it's more than a gadget," O'Donnell said. "But it makes sense to open early developers so that they can perform different types of experiments."
Maribel Lopez, an badyst at Lopez Research, said the product would likely be relatively expensive in the short term.
"We" We are talking about new materials that have been made for this, as well as a new manufacturing process, "said Lopez.
The South Korean technology company is part of the world's largest technology. a handful of developers working on foldable phones
Huawei Technologies Co Ltd, a Chinese company, announced plans to launch a 5G smartphone with a foldable display in mid-2019.
Samsung and Huawei, however, were beaten on the market by Royole, a Chinese company that started, which was unveiled last week – a foldable Android phone with a 7.8-inch screen, starting at around $ 1,300 Royole said it would start filling orders at the end of December.
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