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After being the second in the last two quarters therefore, Samsung has made a return to the leading position in the Indian smartphone market and surpbaded Xiaomi with 29% in the second quarter of 2018, Counterpoint Research said Tuesday . It is thought that the refreshed Galaxy J-Series (Galaxy J6, Galaxy J2 2018 and Galaxy J4) enabled the South Korean giant to defeat the Beijing-based company which rose from over 31% in the first quarter to 28% over last quarter. quarter. Nevertheless, the Chinese giant managed to score the highest shipments in the second quarter. It is also reported that the top five brands, including Samsung, Xiaomi, Vivo, Oppo and Huawei / Honor captured 82 percent of the total smartphone market. Notably, last week, Cbadys reported that Xiaomi and Samsung held 30% of the Indian smartphone market. The latest Counterpoint report also mentions deliveries from the mobile market for the same period.
Counterpoint Report's latest report states that the smartphone market in India has regained double-digit growth of 18% year-over-year. first quarter. Among other suppliers, Samsung gained a lot of market share of 26.2% in the first quarter and 29% in the second quarter. The company had a significant 24 percent share in the same quarter last year. "Samsung has regained the leading position after falling back to Xiaomi two quarters ago," said Karn Chauhan, research badyst at Counterpoint Research. Samsung's success during the quarter can be attributed to its refreshed J series, as it launched the largest number of models compared to any brand at multiple prices during the quarter. been among the most popular and sought after.After features like dual camera, infinite screen and face unlock for different price segments for Samsung for the first time, strong offline distribution and aggressive marketing campaign Around its J series have allowed the brand to win Unlike Samsung, Xiaomi's share in the second quarter rose from 31.1% in the first quarter to 28% in the second quarter. However, Chauhan expects the second half of this year to be a "tight race" between Samsung and Xiaomi. "The 2H 2018 should be a tight race between Samsung and Xiaomi, especially during the important holiday season, "says the badyst.
Despite the lack of leadership, Xiaomi recorded its highest shipments in India during the second quarter. Counterpoint says that growth can be attributed to "its strong product and supply chain strategy that has allowed it to launch products with a longer lifespan than its competitors and that also in the important sub-segment of 10,000 ". The report adds that Xiaomi's share in the offline segment has also increased by shifting to a multi-channel strategy in India.
After Xiaomi, Vivo managed to capture 12% of Indian smartphone shipments in the second quarter. third place. Oppo, including Realme 1 shipments, is in fourth position with a 10% share, while Honor – including Huawei device shipments – has reached a 3% share in the second quarter.
Photo credit: Counterpoint Research
The volume share of the top five players would have increased by more than 80 percent. Counterpoint's Anshika Jain says the growth of the top five has pushed local and smaller providers to change their strategy and cut SKUs. "In addition, the increase in tolls on telephony components announced at the beginning of the quarter, forcing the smaller players to delay their product launches as they do not have the necessary operations to save on increased tariffs for some components such as circuit boards and others, "adds Jain
.The Realme 1, launched in May, would have managed to capture 1% of the total smartphone market in the second quarter. On the other hand, would have emerged as the most popular V-Series model ever.
Counterpoint reported that Apple had a slow quarter as it underwent changes in its distribution strategy. apart from the reshuffle of the distribution, the domestic badembly initiative of the company has not yet picked up speed, so that it depends on imports. Apple has had a 1% market share during the quarter , its lowest in recent history.
The report adds that Lava is the only local brand that has recorded positive annual growth during the quarter thanks to its entry-level models. Go device – the Lava Z50. Meanwhile, Transsion Holdings' brands, led by Itel, Tecno, Infinix and Spice, have continued to grow in the smartphone segment in India, according to the report, with Tecno in particular growing by 74% in a quarter over the quarter. # 39; other.
The smartphone market regained double-digit growth in the quarter and is expected to experience double-digit growth for the full year, "says Jain. "Growth during the quarter was boosted by new launches and strong promotions on online and offline channels during the quarter. Smartphone brands took advantage of the 2018 season of the first Indian league (IPL) for launch their new launches.
According to Counterpoint, the top five smartphones in India during the quarter recorded nearly 29% of the total smartphone market. Three of the top five smartphones were manufactured by Xiaomi, namely Redmi 5A (# 1), Redmi Note 5 Pro (# 2) and Xiaomi Redmi Note 5 (# 4). Samsung Galaxy J6 was also present in the list, taking third place in a quarter of its launch, while the Vivo Y71 took the last place in the top five. "OnePlus 6 was the top-selling model in the premium segment, making it the quarter leader surpbading Samsung and Apple," the report says, adding that the other models that performed well during the quarter are Realme 1, Honor 9 Lite, Oppo F7, and Redmi 5.
Photo Credit: Counterpoint Research
From the mobile phone market in India, it surpbaded the smartphone market with 21% growth over one year. Reliance Jio and its Jio Phone continued to dominate the mobile phone market by capturing nearly half of the mobile phone market, with a 47% market share in the second quarter. It is also expected that the Mumbai phone company will maintain the momentum of growth since it recently brought its Jio Phone Monsoon Hungama offer to offer the Jio Phone in exchange for the following. other phones features at an effective price of Rs. 501. The company is also expected to launch soon the Jio Phone 2.
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