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NEW DELHI: The South Korean handset Samsung takes its place on Xiaomi in the Indian market of highly competitive smartphones in April-June with 29% of market share, while the brand Chinese monopolizes 28% market share, according to Counterpoint Research.
Cbadys data last week showed that Samsung fell just short of recovering the uno spot number with 30.2% share against 30.4% share of Xiaomi in the second quarter.
Counterpoint said that the second half of the 2018 calendar year should be a tight race between Samsung and Xiaomi, especially during the important end-of-year holidays.
Counterpoint stated that Xiaomi recorded its strongest shipments to India during the quarter, and growth can be attributed to its strong product and supply chain strategy that allowed it to launch products of which the shelf life is longer than that of its competitors, as well as in the large segment of less than 10,000 rupees (<US $ 150). Recently, its share in the offline segment has increased as it evolves towards a multichannel strategy in India.
"Samsung regained its leading position after falling back to Xiaomi two quarters ago, and Samsung's success over the quarter can be attributed to its refreshed J-series, as it launched the most models by compared to any brand across multiple price points during the quarter.These new launches brought for the first time some of the most popular and sought after features, such as dual camera, display to infinity and unblocking the face for different price segments for Samsung, "says Karn Chauhan, Research Analyst
. Samsung's strong off-line distribution and aggressive marketing campaign have helped the brand gain not only market share but also market share
The smartphone market has regained double-digit growth (18%) Smartphone market continues to outperform smartphone market with 21% annual growth
"Smartphone market in India regained double-digit growth in the quarter and is expected to experience double-digit growth for the smartphone market During the quarter, new launches and strong promotions were launched on the online and offline channels during the quarter. Smartphone brands took advantage of the first Indian league (IPL) 2018 "Commenting on the results, Anshika Jain, research badyst, said:" As the volume of the top five players has increased by more than 80%, the act Local and smaller companies were forced to switch strategies, which meant changing channel and product strategy while reducing SKUs. In addition, the increase in rights to the handset components announced at the beginning of the quarter forced the smaller players to delay the launch of their products because they do not have the necessary operations to save on higher tariffs. "The smartphone segment contributed half of the total handset market in the quarter, while the top five brands accounted for a record 82% of the total smartphone market." 19659003] Reliance Jio captured nearly half of the market Jiophone, its highest level ever, should maintain its growth momentum by refreshing its Jiophone with an aggressive upgrade offer of Rs 501 (<US $ 10) and by bringing popular apps such as WhatsApp to Jiophone 2
shipments progressed sequentially through new launches, celebrity endorsements and an aggressive campaign. e around IPL 2018. Its V9 has become the most popular smartphone in its V series. o has launched its Realme sub-brand in order to increase its online presence. Realme quickly managed to capture 1% of the total smartphone market because of the value of its product.
OnePlus (284%), Honor (188%) and Xiaomi (112%) are the most dynamic smartphone brands of the quarter. Honor continues to maintain its place among the top five brands, while OnePlus dominates for the first time the high-end segment (> 30,000 INR)
Apple has had a slow quarter due to changes in its distribution strategy. Apart from this, its domestic badembly has yet to accelerate, which means that the Cupertino giant still relies on imports for its sales in India. Apple had 1% market share during the quarter, its lowest in recent history.
Lava is the only local brand that posted positive annual growth in the quarter with entry – level models including its first Android Go – Z50 device.
The Transsion group led by itel, Tecno, Infinix and Spice continues to grow in the smartphone segment in India. Tecno rose 74% sequentially as it brought full screen and face unlocking capabilities at an entry-level price during the quarter.
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