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Earlier this week, a report explained that the App Store still reports almost double the Google Play business figure, despite the fact that the Play Store is accumulating twice as many downloads as the App Store.
Searching for creative strategies plunges deeper into the way consumers look and spend on the App Store …
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First, research – collected from a sample of 800 US smartphone users – shows that 20% of iOS users "browse the App Store every day". In addition, 32% of them claim to consult it every week. This is compared to 9% of users browsing the Play Store daily, and 21% browsing each week.
Perhaps a bit surprising, the built-in search feature in the App Store is not very popular among users, according to this survey. Only 16% of App Store users say they have used the built-in search feature to find applications "as the primary method".
By the way, 35% of iOS users said they use "casual" search, like Google, to locate the apps they're looking for.
Searching as the main tool for finding the right apps does not seem very popular. Only 16% of iOS panelists and 18% of Android panelists use it as their primary method. When trying to find out how effective the search in the stores is, it seems like there is a lot of room for improvement.
35% of iOS users say they use search on the spot but believe that internet search gives better results. 33% use research regularly and find that the results generally correspond to what they want.
To decide which app to buy, 38% of iOS users say that they rely more on the features provided by the app than on notice. Meanwhile, 44% of Android users cite critics as the culmination of their decision-making process.
Interestingly, when it comes to paid apps, the main drivers remain the same for both groups, but only after the price of the application. . In other words, good reviews, feature list, screenshots and application description do not matter if the price is already higher than what the user perceives as being the right price.
With regard to purchases via the app, neither Android users nor iOS users were opposed to purchases via the app. application, with 56% of iOS users and 64% of iOS users.
Users have however expressed concern about subscriptions in general, with 54% of iOS panelists saying that they would prefer a subscription to the application. Regarding advertising, 46% of iOS users said that they would make an in-app purchase to remove ads, while 38% of Android users said that they would do it. 19659002] The real difference between the two platf Orms, however, comes in the number of paid apps and subscriptions. 45% of iOS users surveyed said they had at least five paid apps or subscriptions, compared to just 19% of Android panelists.
This data certainly echoes reports from the past that indicate a stark contrast between revenue generation on the App Store and Play Store. Read the full report here
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