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In an announcement for an event in Shanghai aimed at attracting Chinese sellers, the company said that Paytm Mall launched its cross-border business in 2017 and after a year of hard work, it has established a complete supply chain solution . use the network of the Noida-based company to interact with Indian buyers. The logistics company Gati has found a mention as a partner.
Paytm Mall, which inspired Alibaba's T-mall in China, was split into a separate business in 2017 by Paytm's parent company, One 97 Communications. He raised about $ 200 million the same year from Alibaba Group, and industry experts widely viewed it as an e-commerce front for Alibaba in India.
"Indian sellers will face fierce competition if Chinese sellers come on board on a large scale," said a representative of a community of sellers who conducts business on e-commerce sites in India . "It's not that Chinese goods do not find their way here, but traditionally, domestic importers import these products from China and then sell them on online marketplaces here."
Currently, Indian buyers can purchase products online from international sellers via multiple channels – either directly from the websites of e-merchants, including Alibaba's Amazon and AliExpress – or from vendors on the internet. national platforms of these e-merchants.
When contacted about the initiative, a spokesman for Paytm declined to comment.
However, industry experts said that this could be a wise move by Paytm Mall. "For quite some time, Paytm Mall has been quiet," said a senior executive of a large e-commerce company. "With Alibaba 's muscle, it will not be difficult for them to attract sellers from China and if you want to compete with Amazon and Flipkart in India, the only way is to step up your operations. " The executive added that the recruitment of Chinese sellers has a huge advantage because they are more techie.
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