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Twitter microblogging site is testing a new advertising strategy to boost the income of its trendy subjects, as confirmed by the company.
Spotlight Promoted ads put a large visual banner equipped with a GIF or a background image on top. The Explore tab, reported Thursday TechCrunch.
Banners appear for the first two visits of a user that day, according to the report.
Twitter has previously replaced the Moments with Explore feature, which serves as a base for discovering what's happening on Twitter, including trends.
Promoted Spotlight ads are purchased in addition to existing Promoted Trends ads that are included in Twitter's most popular topics list, according to the TechCrunch report.
We continue to explore new ways to enhance our takeover offerings and give brands more impactful opportunities to drive conversation and brand awareness on our platform. form, "said a spokesman for Twitter. 59002] When this option is enabled, Sponsored Trend Spotlight ads open a stream of tweets with one of the advertiser's tweets at the top of the page.
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