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New Delhi, Oct. 31 (IANS): Declaring Wednesday the monetization efforts of Facebook vis-à-vis WhatsApp, vice president of mobile messaging service, Chris Daniels, announced Wednesday that the company was going to put ads in its "Status" function.
"We will place the ads in" Status ".This will be the primary monetization mode for the company, as well as an opportunity for businesses to reach WhatsApp users," Daniels said at the press here.
Daniels However, no evolution has been given to this development announced in the paper for some time.
WhatsApp has more than 1.5 billion users worldwide, including over 250 million in India.
The Facebook-owned email application plans to allow the display of advertisements in the "Status" section of the application.
The WhatsApp "Status" feature allows users to share animated text, photos, videos, and GIFs that disappear after 24 hours. [19659002] According to media reports, the ads would be powered by Facebook's native advertising system and would aim to help users understand and participate in businesses using the messaging application.
The goal of Facebook's CEO, Mark Zuckerberg, to monetize WhatsApp has forced social media. The co-founders of the courier service will leave the company
One of them, Brian Acton, told Forbes that Zuckerberg was in a hurry to make money with the service messaging and undermining elements of its encryption technology. "Targeted advertising is what makes me unhappy," said Acton.
Four years after its acquisition by Facebook for $ 19 billion, WhatsApp, which now has more than 1.5 billion users (compared to 2.3 billion Facebook), will deliver targeted ads from 2019 – on a platform that has not had any publicity so far.
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