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It's no secret that Apple is badembling a video service to compete with Amazon, Netflix and Hulu. With more than a dozen shows under development and a multi-year deal with megastar Oprah Winfrey, an Apple Video ad looks imminent, perhaps even coming alongside new iPhones in September.
we will have the new service and how much it will cost. A new report in The Information tries to shed light on the first part. Sources claim that Apple plans to bundle all of its services into one giant subscription, combining Apple Music, iCloud storage and a new magazine-style news service with its video offerings.
Apple's latest acquisitions, this rumor makes sense. Basically, it would be an Apple version of Amazon Prime (without the 2-day shipping), offering a little something for everyone. And if the price is right, it could work
The high cost of streaming
First, let's look at what the different streaming services cost per year:
- Amazon Prime: 119 $ per year
- Netflix: $ 132 for HD streaming, $ 168 for 4K
- Hulu: $ 96 / year with advertising, $ 144 without advertising
- YouTube Premium: $ 144 per year [19659007] Spotify: $ 120 / year for Premium
- Apple Music: $ 99 / year
Most streamers probably subscribe to at least two of these services ( not to mention HBO, Showtime, etc.), so it's no exaggeration to say that people are willing to pay more than $ 200 a year to stream content.
Now let's look at the most recent subscriber numbers for each service:
- Amazon Prime: 100 million
- Netflix: 125 million
- Hulu: 20 million
- YouTube Premium: N / A
- Spotify: 75 Million
- Apple Music: 40 Million
(YouTube Premium is too recent to measure, but according to estimates for YouTube Red and Google Play Music, the two services it supplants, it probably has less than 10 million paying customers.) [19659021] jessica jones "width =" 700 "height =" 466 "data-imageid = "100761415" /> Netflix You must subscribe to the high-end service of Netflix to watch Marvel Jessica Jones in 4K
So, where a mega Apple bundle stands out would it be on this list? To understand this, let's break down what would be in such a package:
Apple Music [19659] 023] Apple already charges $ 99 a year or $ 10 a month for its music service, with access to 45 million songs, organized playlists, and [1969027] Apple Video
We do not know very well what it will look like, but Apple is developing a number of television shows, including the reputable content of Reese Witherspoon, Mr. Night Shyamalan, and Steven Spielberg. Assuming that Apple offers all titles in 4K without commercials, we are looking at $ 10 a month, minimum, and maybe even $ 15, according to the catalog.
Apple News
Earlier this year, Apple purchased Texture Digital Kiosks, a subscription service to all magazines with over 200 popular titles, including People, ESPN and Vanity Fair. Apple is already launching a News app that aggregates content from newspaper, magazine and website publishers. It is therefore likely that this new service will constitute a premium level of this free service. Texture charged $ 10 per month for access and an Apple subscription would probably be similar, baduming it follows the same format. If it's less about individual problems and more about access to exclusive revolving content, though, it might cost less.
iCloud storage
The cheapest iCloud storage plans cost $ 0.99 / month for 50GB or $ 2.99 / month for 200GB. ] Add all this and you have a service of $ 30 or more a month, or more than $ 360 a year. We all know that this would not fly even if Apple threw in a terabyte of cloud storage. The Apple package may be unique, but convincing people to spend two or three times more for a streaming service is a mistake.
My best guess is that Apple will offer the three services for $ 10 a month and then bundle them all into an Apple Media service with 100GB of cloud storage for $ 20 a month, or a discounted rate of $ 200 a year. This is much more than its competitors, but the option of buying each service individually gets something out of it.
You'd get much more than Netflix, Spotify and even Amazon: a complete music catalog. Premium content from major magazines and in-depth news. A library of shows with actors from the A list In addition Apple was offering six months or a year of free streaming to Apple TV buyers, it could be one of the most popular bundles attractive.
Quality on quantity
The pivot of the new Apple service, of course, is the video. Cable cutters and cable subscribers are keen on high quality streaming video. A dozen new shows from the biggest company in the world would certainly spark their interest, especially if the prices were correct
Apple The new Apple shows will have to be a whole . much better than Planet of the Apps.
But the price will not matter if no one wants to watch it. Apple's current video offerings, the lukewarm Carpool Karaoke and the Apps planet, are not really to be seen absolutely. I'm willing to bet that most iPhone users are barely aware of their existence. The new video service of Apple will certainly be more visible, but Apple needs something to hang. He did not need any of his shows to be stellar; he just needs it.
Netflix and Hulu will tell you. Netflix would not be the giant of the video without House of Cards and Hulu would not have 20 million subscribers if The Handmaid's Tale n & # 39; s He had not won eight Emmys. Price is one thing, but there must be badociated value. Amazon sells customers on free shipping. Netflix and Hulu woo subscribers with hit shows. Apple must offer a similar temptation if it wants to compete. The premium news content and iCloud storage are a start, but there has to be something specific that only gets from Apple.
And remember: Apple has one thing that all these other services do not have: exposure. A full service requires a dedicated delivery channel. If Apple used its existing TV application to store all its shows or reintroduced videos, it would have an integrated audience of hundreds of millions of people who only needed to touch to start watching. If there was a Stranger Things in the mix, Netflix might need to start looking over his shoulder.
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