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The latest version of Akshay Kumar Kesari does fair business at the box office and has crossed the RS. 100 crore mark in the first week extended. However, much more was expected of this drama of the great period, produced by Karan Johar. The hope was that eventually, this talented actor will have a movie in the coveted Rs. 200 crore club, where he has not been able to enter until now. Unfortunately, with Kesari underperforming, the actor once again missed the mark. And it's quite unfortunate, since younger actors like Ranbir Kapoor and Ranveer Singh have managed to get to this club, Ranbir having gone beyond the RS. 300 crore club, Recently, even an old actor from a few films, Vicky Kaushal, entered this club after the resounding success of his film Uri – The Surgical Strike ! Akshay Kumar, on the other hand, makes entertaining and even patriotic films. Most of his films are festive outings. Yet, his films go out of breath after a point. Even the ambitious science fiction film 2.0 is over at Rs. 189.55 crore!
We asked trade experts to give their point of view on this subject. Akshaye Rathi, film operator and distributor, and Girish Johar, business and trade badyst, shared the same view. Akshaye Rathi said: "It is the Jeetendra of today. If you can not be Bachchan, be at least a Jeetendra who had the habit of giving several movies a year and each of them had an excellent return on investment. Agreed that Akshay has no Rs. 200 or 300 crore bigger. But tell me an actor who gave 3-4 movies each year and each of them did a business of almost RS. 90-100 crore! "
If Akshaye Rathi compares him to Jeetendra, Girish Johar draws parallels with cricket player Rahul Dravid, stating," Akshay Kumar, for me, is an badiduous star who gives regular box office for centuries. It's like Rahul Dravid, who stays there like a wall, makes his 100 or 130 and clings. If he does 3-4 films a year, it means that he marks Rs.
Taran Adarsh, an badyst specializing in the field of commerce, says: "He is a very hardworking man who works It's hard to tell, and the producers are showing it, and they're doing different types of movies, and some people think that having 3 or 4 movies a year is slowing down growth, but I do not agree because it sidelines its releases. just blame luck, I guess. "Kesari's word of mouth is very positive, but it's not turned into steps."
But the trade badyst, Atul Mohan, says that Akshay has repeatedly used the formula of patriotism and social drama and the public wants to see something different.He reasoned as follows: "His last 5-6 films have been on a track, most of them serious social movies with a As a result, collections also become stagnant. We have to give variety to viewers and I think that's one of the main reasons. Of course, his performances are exemplary. He also emphasizes that he must appeal to a younger, wider audience. He recalls: "In Mujhse Shaadi Karogi [2004] more than Salman Khan, the character of Akshay Kumar was appreciated. The mannerisms and the body language were then copied by the young people and it had become a fury.
Girish Johar adds, "His films come on vacation, but the rush of releases in the coming weeks also affects the odds. This week, for example, Junglee, the notebook and two decent Hollywood releases will come out on the screens and that will have an impact. "
It is hoped that Akshay Kumar will manage to give a RS. 200 crore bigger in a year or two. On his 4 forthcoming films, 2 – Housefull 4 and Sooryavanshi – appear to be potential blockbusters. So which movie of these will bring Akshay to the coveted club? Akshaye Rathi predicts that " Sooryavanshi is a sure Rs. 200 crore bigger, although I'm not saying that his other films can not do this kind of work. "Atul Mohan shares the same views." Sooryavanshi will be his first RS. 200 crore bigger, even if Housefull 4 has chances. "Girish Johar is betting on both films," Both films have potential. Sooryavanshi arrives on Eid and as it is directed by Rohit Shetty, it will be a hardcore commercial movie. Housefull 4 arrives on Diwali and would be a comical idol. Finally, Taran Adarsh says that "no one can predict anything".
Despite the absence of RS. In Akshay's report card, the operator also believes he will continue to be the darling of producers, distributors and viewers. Akshaye Rathi explains in detail: "If he has 4 releases in a year, that means he's finishing 4 movies in a year. It also means that he ends shooting each film in 1 and a half months or 2 months maximum. The costs of his films are therefore very controlled. He controls the budget of his films by working very efficiently and thus ensuring profitability. Rather than imposing additional fees on the film, he takes a big share of the profits. Here is a fantastic economic model, boss! Many young actors must follow in his footsteps, but unfortunately, many suffer from an affection that I call the "Aamir Khan syndrome"! They feel that they have to spend two years on a movie and immerse themselves in every aspect of filming. But what they miss is the brain of Mr. Aamir Khan. So, these actors, who are older on their side, should try to understand that this is not the time to try to become a limited edition artist. This will kill your potential as a star. It's time to become a star, not to behave as such. That's why I feel that these actors should learn from Akshay Kumar and idolize his business acumen. "
Girish Johar has the last say to all that he is at least aware that his films will make around Rs. 100 crore business and not many stars can boast of this feat." Sooryavanshi and Housefull 4 his two other films Good News and Mission Mangal have the opportunity to set up a business around Rs. And it's great, like today, it's hard for anyone to predict whether a movie has the potential to move up a gear.Crystal 100. But in the case of Akshay, this is not the case, "he disconnects.
READ: WATCH: Akshay Kumar reveals how the whole of Kesari was burnt to the ground
More Pages : Kesari Box Office Collection, Kesari Movie Review
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