With AR, you can now try Gucci sneakers before you buy them.



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Shopping malls or markets to buy shoes will soon be forgotten!

Various startups have been using the awesome augmented reality (AR) technology for some time now to allow users to virtually try products such as clothing, glbades, makeup and hair before making a purchase. .

Recently, Italian luxury brand Gucci teamed up with technology partner Waanaby to launch the "Try On" feature, a ground-breaking AR feature that allows users to "test" one of its Ace sneakers. any time and any where with a push of a button, reports Venturebeat.com.

So, to buy a shoe, a person using the iOS app Gucci refreshed can choose Ace sneakers from his choice and direct the camera from their phone to their feet, after which they are invited to try the shoes virtually.

Also read | The owner of Gucci, Kering, will pay a record fine: Reports

What's More? An integrated photo feature allows users to self-approve by wearing "templates that speak to them and sharing their snapshots via text, email or social networks.

Although it 's Gucci' s action today, very soon, other brands might follow their example.

The young Belarusian company Wannaby has launched this year its own application, Wanna Kicks, where users can virtually try out 3D models of Nike, Adidas, Allbirds and others.

The application uses real-time automatic learning algorithms taking into account Take into account color, texture and lighting variations, as well as a studio studio. Fully equipped print used by Wannaby to create 3D sneaker designs.

Designed to create a tracking technology that is robust enough to follow in the footsteps of visitors as their feet move and spin. ] Besides the shoes, the startup also offers Wanna Nails, an application that allows users to "try" nail polish from selected collections with real-time segmentation and recolouring.

The jewels and the clothes appear then on the agenda of the startups el.

This story was published from a news agency thread without text modification. Only the title has been changed.

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