C & # 39; s is the trend of online shopping and popular content during Ramadan 2018

JavaPos.com – UCWeb and Lazada published a joint report on trends that existed in the community during Ramadan 2018. This report provides information about content consumption and buying habits in line of people during Ramadan.

UCWeb claims that there are 6 billion page views accessible through its application, UC Browser, during Ramadan. During this period, more than 800 content providers and nearly 600,000 articles were consulted. Of the 800 content providers, there are 34 major media outlets in Indonesia.

The CEO of UCWeb Indonesia and India, Alibaba Digital Media and Entertainment Group, revealed Damon Xi, the availability of various information in UC Browser is clearly the main reason why users are using the platform for the month of Ramadan. The average time that users spend accessing UC Browser is 40 minutes.

"According to the data of App Annie, it is nearly 1.5 times the average that users spend via Chrome from June 11 to 20, 2018," he said Monday in a written statement (2/7).

In addition, he continued, UC Browser's click-to-open rate during Ramadan was 58 percent. The figure is 61 percent higher than the 36 percent range of Opera's Click-to-Open-Rate, and 26 percent higher at Chrome at 46 percent.

Damon hopes that his cooperation with Lazada can dig deeper into the habits and things that interest users. "Thanks to Big Data technology and more than 40 million monthly active users (MAU) in Indonesia, UC Browser can further increase the benefits of technology, the number of users and the cooperation with D & # 's 39, other units of the Alibaba group, related to consumers, "he explained.

"We will continue to work to improve the delivery of data to content providers and advertisers by regularly exploring the trend of content and users in the digital ecosystem," he continued.

Some of the data provided by UCWeb comes from UC Trends, the UCWeb data provider and trend index platform that was officially launched in India and will be accessible in Indonesia.

For a hot topic spoken during Ramadan 2018, Jakarta is the most popular city. Then the train became the most popular transport fleet

In addition, "breaking the fast" is clearly the most fashionable word with a mention in 24,185 articles. The month of fasting is also the peak for Indonesians returning home or traveling.

Based on the city's popularity index data seen from the number of readers, shares and comments on specific keywords in an article, Jakarta ranks number one with more than 25 million. index, followed by Medan (12 million) index of millions).

The train became the most popular transport fleet spoken during Ramadan with a popularity index of more than 4.1 million. Planes, boats and buses ranked second, third and fourth, respectively, with popularity indices of 4.05 million, 1.28 million and 655,000 respectively.

With regard to the appearance business, the consumer was very concerned about the style of his favorite celebrity. Based on Lazada's sales data in Ramadan, six categories with the most sales are fashion, health and beauty, smart phones, bags, watches and glbades, and baby clothes.

This is also in line with the results of UC Browser for the five categories of the most popular items, celebrity styles, hijab patterns for women and Muslim clothing collection. Another popular category, the latest information from Ramadan celebrities and flash phone sales.

The competition of smartphone sales is very tight. Xiaomi, Samsung, Asus and Infinix have managed to become the top four brands with the most sales during Ramadan. Blogger We-Media is also becoming more influential in providing useful content.

"UC-We-Media Blogger has provided so many interesting articles from different perspectives to satisfy the wishes of the user," concluded Damon Xi.