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TRIBUNNEWS.COM, SURABAYA – The transition from the Surabaya Automobile Show (POS) to IIMS Surabaya is expected to initiate the transportation of a new automobile show for East Java. This is also the case of the automobile show in eastern Indonesia, which changed its name to IIMS Makbadar.
The needs of the automobile have become a fundamental need for today 's society to support each mobility activity. The implementation of IIMS Surabaya 2018 is one of Dyandra Promosindo's strategic efforts to maximize the market potential of local creative industries, particularly in Surabaya and surrounding areas to support the industry revolution. 4.0 presented by Mr. President. November 11, 2018 at Grand City Convex, Surabaya. With the slogan "Your Infinite Automotive Experience" brings the vision of providing an unlimited automotive exposure experience for all visitors.
This is a basic concept that should increase the enthusiasm of Surabaya and its surrounding community with the latest technological and diverse offers "The efforts to support the 4.0 4.0 Industrial Revolution in the industry Automobile, as said Mr. President at the opening of the IIMS in Jakarta last April, Dyandra Promosindo brought the spirit to the region IIMS Surabaya and Makbadar. Of course, with the support of daristakeholder in the region of each region, "said PT Marketing and Communications Director Dyandra Promosindo, Hendra Noor Saleh
Not only display the products and technology of four-wheeled vehicles and two-wheelers , but also invite local business people such as window film, sound system, spare parts, car seats, GPS, clothing and other equipment.
This concept is introduced to stimulate the enthusiasm of car enthusiasts to become a viral effect through the merger of a motor show not only In addition, as well as the consistency of Dyandra Promosindo in the l & # 39; Education, the enttment, and the lifestyle of the community on the development of the automobile in this digital age
] Another peculiarity of IIMS Surabaya 2018 is the establishment of the Beraga m program interesting involving several automotive communities and vloggers in order to animate this exhibition via a digital platform.
The combination of music, community and culinary becomes one of the mandatory spices for IIMS Surabaya 2018 activities later. Dyandra Promosindo has been organizing an auto exhibition in Surabaya since 9 years since 2010. In the implementation of 2017 and has been successful in attracting visitors totaling 20,691 visitors and the value of transactions rising to more than Rp 206,611,122,950.
Thus IIMS Surabaya 2018 is expected to account for Rp 250 billion transactions and the total number of visitors up to 30,000 visitors for 5 days of implementation.
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